Category: Marketing Technology

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, increases audience […]

The growth of the marketing technology (MarTech) industry continues to explode, with thousands of marketing software vendors providing a wide-range of tools to support today’s modern marketer. From email and social media automation to analytics and personalization, MarTech enables law firm marketers to achieve more in less time. However, the abundance of solutions available today […]

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially as more of us continue to work remotely. However, implementing, maintaining, and optimizing your law firm’s […]

As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you immediately know what it means — this is not one of those […]

Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on your unique circumstances. Many of the areas where you can […]