Category: Legal Marketing

If Doc Brown pulled up in your driveway – flux capacitor intact and full of fuel – and offered you a chance to do anything, learning how to build the law firm marketing team of the future wouldn’t make the top one million choices. As the marketing landscape changes faster than a chameleon could keep […]

When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we turn to it repeatedly in times of personal need. When it comes […]

You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because being viewed as a credible source of knowledge is a key differentiator. Keep reading to learn […]

Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s perspective, the proof is the essential ingredient. One of the most efficient ways to stock […]

Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve email open rates, click-through rates, and lead generation. Law Firm Email Marketing Tips 1. Never Buy Email […]

As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities and achieve measurable results […]

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan their best marketing, we’ve compiled this list of the most effective attorney marketing […]

In today’s social climate, law firms can’t be in business simply for the sake of earning profits. It’s important for firms to engage in corporate social responsibility (CSR) programs that have a lasting impact on many of today’s social and economic challenges. Clients and prospects appreciate and look to work with firms that are playing […]

On Good2bSocial’s podcast, the Legal Marketing 2.0 Podcast, our Founder & CEO, Guy Alvarez is joined by thought leaders and changemakers in the legal marketing industry. This year, our podcast covered many topics, from COVID-19 and marketing, to how to use new apps like Tiktok, and even a breakdown of social media strategy. Stay up […]

Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to work? Using methods that actually add value for prospects […]

On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint […]

NEW YORK, NY – Good2bSocial is proud to announce that it ranked on Inc. Magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment, independent small businesses. Not only have the companies […]