Category: Legal Marketing

Marketing a law firm on LinkedIn is not about casting a large net; it’s about using a spear to catch a specific audience fitting the firm’s niche. Lawyers often find themselves on LinkedIn, searching for new clients, networking opportunities, and industry insights. However, without targeted strategies, LinkedIn can become just another social media platform where […]

If you follow our blog, then you know demand generation is a big deal for law firms. In our recent post, we covered some of the most common questions around demand generation marketing. However, there’s more to learn for even the most experienced legal marketing team. In this blog, we’re discussing the pros and cons […]

Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are terminating without a click-through to a website, mostly due to […]

As we enter 2024, the world of legal marketing is undergoing transformative changes. In this blog post, we’ll delve into the evolving landscape, exploring four major predictions that will reshape the strategies employed by law firms: the growing influence of AI, the untapped potential of TikTok, the continued rise in video marketing popularity, and the […]

The world of digital marketing is always changing. Strategies that aid businesses in achieving success in a given year might not in another. As 2023 draws to a close, we can assess the most popular strategies used by legal marketers. The main developments in legal marketing over the past year are summarized here. Legal Marketing Trends […]

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of AI technology to the acquisition of Good2bSocial by Best Lawyers®, there was truly no shortage of important issues addressed […]

Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities. If you’re trying to get a feel for the deeper impact of your campaigns, new enhancements at LinkedIn can help. […]

On November 30th, Good2bSocial released its 2023 Social Law Firm Index, which examines how Am Law 200 firms adopt and apply digital marketing in terms of brand building, engagement, and business development. The Social Law Firm Index analyzes each firm’s presence on the internet and across social media. It also evaluates their social usage to […]

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

The past few years have been challenging for many businesses. Facing economic uncertainty, most firms are trying to do more with less – and justify what they do spend. That’s why LinkedIn leaders have recently developed a tool to help B2B marketers understand where they are making the correct investments and see the ROI of […]

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]