Category: Legal Marketing

In recent years, it has become increasingly important to have a well-made website. In the world of legal marketing, having a trustworthy website is of the utmost importance. If a potential client visits your website and doesn’t like what they see, this can easily turn into them exiting out quickly. For legal marketers, this means […]

While there are thousands of legal podcasts spanning numerous niche topics, the best legal podcasts combine great research, expert input, and engaging storytelling. The trouble is, since it’s fairly easy to create a podcast, it can be challenging to sift through the noise and determine which ones are truly worth your time. To help you […]

Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]

A strong personal brand can differentiate you in the market, enable you to establish yourself as a thought leader in your industry and give you a competitive edge. As a lawyer, the purpose of having a strong brand isn’t just about being well known in your practice area, it’s about leveraging the power of your […]

As 2021 approaches, we are once again recapping our most popular legal marketing blog posts of the year. It’s always valuable to reflect on what people are most interested in when it comes to marketing, as it outlines the biggest trends of 2020 and points us toward where we’ll be going in 2021. These are […]

Landing guest appearances on reputable industry podcasts is a smart way for lawyers to boost their brand and online reputation. Doing so can help you to tap into an audience of potentially thousands of new people interested in what you have to say. So if you want to connect and share your expertise with a […]

Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand digital marketer that law firms are seeking? Here are 10 key tips […]

Now more than ever, law firms have started to understand the role and importance of the business development and marketing departments within their organization. As more lawyers are looking into communications and becoming what we jokingly call “recovering lawyers”, they are starting to appreciate the significance of not only developing the right soft skills for […]

COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive into the fifteen Canadian law firms that in our opinion have raised the bar […]

With the World Health Organization (WHO) announcing the coronavirus as a global pandemic and implementing social distancing and quarantine standards, law firms are going the extra mile in communicating with clients and prospects to ensure they understand all of the associated legal and business implications of COVID-19.  Our team has been reviewing law firm websites […]

Chances are, you’re reading this from your laptop or phone at home. As the Coronavirus has expanded, wreaking havoc on firms’ typical day-to-day, most lawyers have gotten more comfortable working remotely. Even those who traditionally haven’t worked from home are finding innovative ways to make remote work easier. If you are hoping to not just […]