Category: Legal Marketing

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program and then aren’t sure of why their […]

Law firms rely heavily on digital marketing to fuel their growth. That doesn’t mean that their plans are always successful, though. Sometimes, despite the most thoughtful planning and diligent execution, your law firm marketing strategy won’t produce the results you want. There are plenty of reasons for this, and it’s essential to understand where things […]

Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing, which makes it harder to nurture your relationship with them. Well-crafted emails are one of the […]

HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers.  What are the main takeaways? We’ve scoured the report and have distilled the robust concepts into some actionable highlights that you […]

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM helpful because it forces collaboration between business development and marketing efforts and […]

In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm.  As you search for new opportunities to market your law firm online, keep in mind […]

Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult to scale their marketing activities. The truth is that a lot of marketing is needed to […]

Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this post we are talking about creating client personas for your law firm. Here’s what you […]

When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal following is easier said than done. While there are several factors that go […]

B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions.  According to research from Forrester, in recent years the average number of interactions required to make a buying decision jumped from 17 to 27 – a 59% […]

Thought leadership has been one of the most important trends this past year for legal marketers. Nowadays, potential clients are suffering from digital fatigue. And website and social media posts filled with self-promotion are no longer going to perform well. Audiences are looking for content that is educational in nature and provides real value. As a […]

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of the top legal marketing trends from the past year. Legal Marketing Trends 1. Video Marketing […]