Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues.
While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what the impact of client alerts is and how to make client alerts an effective tool in the legal marketer’s tool belt.
In this webinar, our all-star team of legal marketing leaders share best practices on client alerts and how to ensure that they are an effective client retention and business development method.
In this video, you’ll learn:
- The value of client alerts and how they help maintain relationships with existing clients, influencers, the media, and prospects
- How to identify your audience and further segment lists to deliver the right alerts to the right people
- The best length and style for client alerts and when to use visuals
- How you can use client alerts to differentiate your law firm from other firms
- Tips for getting lawyers involved in creating client alerts
- The effect GDPR has on client alerts and email marketing in general for law firms
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Beth Huffman, Director of Marketing, Nelson Mullins
Beth Huffman is the Director of Marketing at Nelson Mullins Riley & Scarborough LLP. She previously spent nearly a dozen years as the Director of Communications & Media Relations at Dechert LLP. Prior to working in the legal industry Beth was a reporter for the Philadelphia Inquirer.
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Jay Linder, Director of Marketing and Communications, Cleary Gottlieb Steen & Hamilton LLP
Jay Linder oversees Cleary Gottlieb’s brand, content, creative, and internal and external communication efforts. He has over 20 years of legal industry experience, including roles with two AmLaw 20 firms and a top law school. Jay focuses on helping lawyers use thought content as an opportunity to demonstrate added value to clients.
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Jay Plum, Director, Communications, Bracewell LLP
Jay Plum leads the development and execution of Bracewell’s communications strategy to advance the firm’s vision, promote the strengths and success of the firm and its lawyers, and build the firm’s reputation as an industry thought leader. As a law firm communications professional, Jay directs the development of content strategies and brand messaging aligned with business objectives, internal culture, and values.
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Guy Alvarez, Founder & CEO, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Connect with Guy on LinkedIn