Category: Digital Marketing

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go along with […]

Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today believe companies should make a commitment to address social issues. That […]

Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture, professional interests, or their job.

As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search results by showing no more than two listings from the […]

Most law firms are aware of Google Analytics, but that does not necessarily mean that they are using it to its full advantage. When used correctly, Google Analytics is among the most useful tools to help your firm understand your website’s traffic, so it is important to learn all you can about the platform. One […]

In today’s competitive landscape, it has become even more essential for law firms to dedicate time and effort to building the ideal website. There are many factors that make a “good” law firm website, but today, the emphasis is on how well a website attracts and engages clients. Client-centric law firm websites are user-friendly, attractively […]

Do you feel caught up on all things Google? With their complex and ever-changing models, it can be hard to understand how to be successful in their search engine. Just in case you’re feeling like an expert – they’ve launched a new API update to keep you on your toes! Google recently launched version 4.4 […]

Audio is an effective yet frequently underutilized medium in content marketing. While podcasts aren’t the only type of audio content out there, they have been growing in popularity. The 2018 Infinite Dial Study by Edison Research found that over 22% of the US, or 73 million people, listened to a podcast in the last month. […]

Pop-ups are the windows that act out their name by popping up on your screen at the most unexpected times. Some are small, and some are nearly full-screen size. The large ones can be the most annoying to users, as they cover up the page that they’re trying to read. Is there really a good […]

As we get further into the digital age, the world is getting smaller and smaller. Connectivity proves to be both a blessing and a curse for law firms and their success. With large networks comes oversaturation and competition – two words that can result in your firm’s demise. Reviews are no new concept to the […]

Are you interested in producing better results and growing your practice through a smarter approach to web design? Chances are, the answer is yes. Traditional held beliefs about web design are becoming outdated. In today’s digital world, your website is the number one marketing and business development tool at your disposal. Research shows that most […]

One of the best ways to advertise your law firm and increase your business is via traffic to your blog. When people read your blog, they will be more likely to view you as an authority in the world of law and think of your firm when they need services. Follow these tips to boost […]