Marketing Automation: The Next Frontier for Law Firm Marketing
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates Law firms, although well behind most corporations in their use of and adoption of new technology, […]
Do Large Law Firms Need a Chief Digital Officer?
Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer. The CDO joins the executive suite as an important new player charged with the responsibility of defining the strategy for a company’s deployment and use of social and digital technology. According to a blog post in the MIT […]
H2H Marketing – Why Lawyers Need to Be Humans Too
We came across a very interesting article recently about changes in the world of marketing. In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]