Law Firm Landing Pages: What to Do, and What Not To
There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to action. However, there are a few things that all […]
Part 2: How to Make Your Law Firm’s Website Load Faster
This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed Insights, and take a look at your current breakdown. You’ll […]
How Law Firms Can Incorporate Video into Their Email Marketing
Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement. Imagine your typical client alerts or firm […]
How to Make Your Law Firm’s Website Load Faster
Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency – including your website. In fact, 53 percent of mobile […]
How Law Firms Can Use Chatbots for Business Development and Client Service
What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be returned verbally. If the interaction happens in a chat window online, […]
The Importance of Website Accessibility for Law Firms and How to Improve It
As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]
A Guide to Call Tracking for Law Firms
If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]
What the New Google Chrome Warning Means for Unsecured Law Firm Websites
For unsecured law firm websites, the time may have come to make the upgrade to an HTTPS site. Google will soon mark all HTTP sites with a notification advising users that the site is “not secure.” Previously, HTTP sites were displayed with a neutral information icon; however, that icon will be replaced with an additional […]
Four Critical Effects Of GDPR On Marketing
What is GDPR? GDPR means General Data Protection Regulation. It is a unified law that protects the data and privacy of people within 28 European countries. This regulation aims to give individuals control over what happens to the personal data they share with companies. GDPR requires businesses to explicitly get people’s consent before they can […]
8 Tips For Creating A Digital Marketing Dashboard To Monitor Your KPIs
Putting together a dashboard to keep track of your law firm’s marketing KPIs (key performance indicators) is one of the best ways to organize and visually display the results of your marketing campaigns. A well-built dashboard can help your team to stay on point and to ease communication between marketers and decision makers, making it […]
Reputation Management for Lawyers
Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm. Good reputation management helps you to establish trust, highlight your successes, and even accomplish goals before you meet a prospective client in person. Reputation management is an important part of every lawyer’s and law […]
[Videos & Slides] What is Marketing Automation and How Can it Benefit Your Firm?
Marketing automation refers to a collective software that exists with the goal of automating marketing actions. Those marketing actions are pointed toward driving awareness to your firm using your website and using your market to procure more business development opportunities. These technologies automate marketing activities in order to increase efficiency. This webinar wrap-up delves deeper […]