Category: Digital Marketing

An account-based marketing strategy that doesn’t properly use data is like a long road-trip with no GPS system (or map). Even with crystal-clear goals, you’re not likely to achieve your objectives without data driving your account selection and content creation along the way. What does data health have to do with your law firm’s account-based […]

You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic campaign to meet them and measure your return on investment. What Is […]

Account-based marketing (ABM) is part of a modern approach to B2B law firm marketing. We’ve seen law firms experience very real results from account-based marketing, as opposed to traditional, less targeted marketing efforts. On the other hand, proper ABM engages several systems and processes in order to involve the correct stakeholders within an account, and […]

Your website is one of your most important marketing tools, and often the first impression of your law firm. It’s important that when someone visits your website, their response is favorable – otherwise, they’re unlikely to come back, and you’ve lost a chance of gaining a new lead. If your website isn’t generating the leads […]

Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon. They need to get on board soon or risk being left behind. What is ABM? […]

What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing? Lead nurturing involves connecting with individuals who have shown some degree of […]

Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, […]

Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth 106 billion U.S. dollars in 2019 and is expected to continue to grow rapidly. As a reminder, the […]

When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I choose to market my law firm?” But the truth is digital channels […]

Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients who are actively looking for answers. The basic workflow of inbound marketing consists of potential clients researching online, […]

Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about how companies and publishers are collecting data through the use of 3rd party cookies. Fortunately, […]

Since email is still important, so are email lists. Email has one of the highest returns on investment of any channel, but to see those results you need a broad, engaged email list. Without a strong email list, you could be missing out on thousands of opportunities for gaining attention and connecting with prospects.  Should […]