Category: Digital Marketing

Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering them through each step of the sales funnel requires several marketing tactics – with email lead nurturing being at the forefront. A lead nurturing email is a message delivered to contacts as they move through your firm’s […]

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand awareness and positioning your firm as a thought leader. Keep reading if you’ve been curious about podcasting for law firms but […]

If you’re new to email marketing, it can feel overwhelming. A science all its own, it differs from other marketing channels in many important ways. Lawyers responsible for their own marketing often need a crash course in email marketing for law firms.  Below are some of the most common questions lawyers ask about email marketing […]

Today’s competitive landscape is increasingly digital. That’s not a problem for people who are particularly savvy when it comes to digital channels….but that’s not usually the case for attorneys who spend their time honing legal expertise. If you have found your practice struggling to make revenue goals or generate the leads you want (or even […]

A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps necessary to make sure your newsletter […]

2021 was an unprecedented year for digital marketing amongst law firms. Many turned to new and creative ways to connect with their audience and amplify their voice. However, with such a fast-changing world, many law firms are wondering how to keep up with legal marketing trends. Here are our predictions for what will trend in […]

As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

Online marketing is a broad term that covers all manner of digital brand building and lead generation. The internet evolves constantly, but it’s important to understand how to use online marketing for law firms – because most potential clients convene there every day. Keep reading to learn more about how to meet your future clients […]

Landing pages are a smart way to get web visitors to interact with your site. Whether you’re trying to engage with future clients, get people to take a targeted action, or promote something specific, landing pages are a big part of converting website visitors into leads. Landing page content is crucial – but don’t overlook […]

A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many times, firms are so eager to launch or update their […]

On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint […]

Video continues to increase in importance every day. In fact, studies done by Animoto reported that 93% of brands have gotten a new customer due to videos on social media, and including the word “video” in email subject lines can increase open rates by 19%.  In today’s business climate, everyone is trying to do more […]