Category: Digital Marketing

Lead nurturing is a set of activities that move a lead through the buyer’s journey by  building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a prospect is, they are unlikely to convert right away. Because of this, law firms need […]

Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your law firm. Not only that, they are turning to the internet for that information more than in the past. Research shows that over 80% of potential clients will think […]

Your website provides your law firm’s first impression. For many law firms, it’s the biggest marketing tool they have. That means that redesigning your website can contribute directly to your bottom line. That being said, a website redesign is a serious project that requires resource commitments across people and budgets. Here are 10 considerations that […]

According to HubSpot, your email list is degrading by almost 23% every year. People change jobs, their email addresses change, or they opt out of your email communications. As a legal marketer, part of your job is updating and adding to your email list to help generate or nurture leads through email campaigns. Many people […]

Digital marketing is an ever-changing field. On top of the day-to-day activities that successful legal marketers need to accomplish, it’s important to stay on top of the constantly evolving digital landscape. Effective marketers make the most of the latest trends and tools, but it’s not always easy. Marketers are busy people! Blogs and podcasts are […]

“Lead generation” is an important term for law firms. The truth is that lead generation makes up the bulk of marketing that a law firm will do. That’s because all eventual clients were at one time only leads. What made them end up signing a contract with your firm, out of everyone they could have […]

Remote working tools such as teleconferencing systems and internal messaging platforms were already on the rise, even before the pandemic. Then, with the unprecedented events of the past 7 months, such tools became essential. With many lawyers and business professionals working remotely, Zoom became one of the more popular options for putting together meetings with […]

The right landing page can make a tremendous difference in the results you achieve with your digital marketing efforts. Whether visitors are coming from paid advertisements, social media links, or search engines, your landing pages are what make that all-important first impression. Any marketing campaign that doesn’t make an optimized landing page a top priority […]

If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of. Many times, it’s tempting to dive right in and try to make […]

Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a firm, confident, welcoming handshake. Potential clients will form their first impression of you and your firm long […]

Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand digital marketer that law firms are seeking? Here are 10 key tips […]

COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a lot of marketers are still struggling.  To combat […]