Category: Digital Marketing

A strong online presence reinforces your law firm’s brand and helps you gain the credibility that you need to attract more clients. In the increasingly remote environment created by the pandemic, maintaining your online presence has never been more important. Keep reading to learn how your law firm can both build and protect your digital […]

It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics that will distinguish your firm from the others in the midst […]

Given the current situation of the coronavirus pandemic and social distancing protocols, it’s no surprise that law firm webinars are growing increasingly popular. Webinars provide lawyers with the opportunity to speak live to a large number of current and potential clients, no matter where they are in the world. Lawyers should follow this ultimate guide […]

With today’s Coronavirus crisis, more law firms are hosting virtual events, meetings, and webinars online. With social distancing a key factor in flattening the curve, law firms and legal marketers everywhere are looking for more ways to conduct their day-to-day business over the internet. Doing so presents unique challenges that we haven’t faced on this […]

In just a few short weeks, the coronavirus pandemic has upended all businesses across the world. Countless law firms have shut their doors, ordered telework, and continue to operate virtually. Fortunately, many courts are continuing to hold hearings by telephone and video conference, ensuring some measure of business continuity for firms. Regardless, the disruption to […]

Business today is operating very differently than it was even one month ago. Many industries are being forced to work in ways that are totally new to them. Given the current situation of the coronavirus pandemic, the need to utilize remote working tools like video conferencing has become paramount to business continuity. Since now is […]

In light of recent world events, working remotely has become the new norm for law firms across the globe. As a result, regularly scheduled meetings are now happening remotely, which isn’t always easy, especially if it’s the first time you’re running one. To help law firms adapt to the changing work environment, we’ve put together […]

Recently, Google announced their plan to make a change in the type of advertisements users can see when they are browsing the web. The plan is to block all third-party cookies on the Google Chrome browser (a similar plan has already been adopted by Safari and Firefox). Google plans to take a phased approach that […]

The beauty of digital marketing today is that there is so much information available. Legal marketers have the ability to make data-driven decisions more than ever before. In fact, there are specific marketing platforms that rely on the wealth of information available to help firms create their most effective programs. Here’s how law firms can […]

You can find absolutely everything online these days. Your firm shouldn’t be an exception. In an environment where clients are constantly on their devices and the internet is the first place they turn to for information, a digital marketing strategy is an essential part of conducting and growing your business. For firms that are still […]

Digital marketing plays an integral role in developing a law firm’s brand and generating new business. Law firms that properly invest in digital marketing can more easily reach and influence their prospect’s decisions. What becomes complicated for most firms is deciding how much money to spend and where to spend it.  As the online landscape […]

In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing out on valuable leads and revenue. We are often asked about the key components […]