Category: Digital Marketing

Two of the biggest heavy hitters in digital marketing recently announced a unique integration that can make a huge impact on B2B lead generation. Amidst rising customer acquisition numbers, the partnership between TikTok and HubSpot will help firms capture more leads and manage them with their CRM system. Here is how the integration will streamline […]

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]

The past few years have been challenging for many businesses. Facing economic uncertainty, most firms are trying to do more with less – and justify what they do spend. That’s why LinkedIn leaders have recently developed a tool to help B2B marketers understand where they are making the correct investments and see the ROI of […]

LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]

If there is one phrase that tends to strike fear into the hearts of search engine marketers, it’s “Google Core Update”. However, they are a part of digital marketing and are likely never going away. Though the updates come and go, you can be knowledgeable about how these changes impact your website and how you […]

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

Account-based marketing is becoming more popular. A recent Salesforce report estimated that 89% of B2B marketers have an ABM strategy in place today. What used to be a time-consuming and expensive process is becoming more accessible for law firms of all sizes – not to mention easier and more affordable. ABM is especially important since […]

Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content marketing techniques dominate SEO methods, email marketing continues to show a strong track record and high rate of success. If […]

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone of a successful digital strategy, but creating compelling content is […]

Video is becoming the most important type of content in the digital landscape. Businesses are investing more of their resources into creating compelling video content – and for good reason. Since the pandemic, online media consumption has increased by 215% – with audiences spending an average of 19 hours a week watching videos. If you […]