Category: Social Media

LinkedIn has always been a powerful B2B tool, and its engagement continues to rise. In our post-COVID world, LinkedIn has continued to grow in ways that align with other shifts we are seeing in the business landscape. According to their latest fiscal results, LinkedIn reported a 34% YoY increase in revenue to $3.44 billion, along […]

Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to look into Creator Mode. Here’s a quick guide on everything you need to know about LinkedIn […]

If you’re leveraging Facebook ads and not getting the result you want, you may be tempted to give up. However, Facebook advertising can be incredibly powerful. The right optimization can totally change the performance of your campaigns.  If you want to see better outcomes from your firm’s Facebook marketing, try these tips first that’ll help […]

Nobody wants to be the last kid picked in gym class. Unfortunately, most people get the same feeling after posting something on social media and hearing crickets from their audience. For some, creating engaging social media content feels like an elusive and almost Herculean task. It’s defeating to bring forth a massive effort and not […]

If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions –  if you build and implement an effective strategy. Here are some tips for your firm’s paid and organic LinkedIn efforts in order to help improve […]

LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart way to modernize the traditional e-newsletter approach for social media. Here’s how you can create a LinkedIn newsletter for law firms.  LinkedIn Newsletters for […]

LinkedIn’s recent update expanded on several components of the platform, including adding a feature where users can send a newsletter. As a result, the newsletter feature is now available to even more users. However, that doesn’t mean every user should be scrambling to launch one. Would a LinkedIn newsletter truly benefit you as a lawyer? […]

In this age of innovation, new social apps can go viral quickly. When they do, it’s common to see some of the large technology companies come out with their own version. This is usually a good sign, as it means the social media trend is unlikely to be fleeting. This is what has happened with […]

LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles. Creator mode is a new setting on LinkedIn. It’s accessible via your dashboard and is designed to […]

A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for new clients, advertising on LinkedIn is among the more effective methods. To be clear, LinkedIn doesn’t offer advertising in the traditional sense. In fact, the posts that appear on your LinkedIn […]

Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the growth of social media video platforms – prove that combining social media marketing with video content is an incredibly effective […]

Social media is an extraordinarily powerful tool for connecting with potential clients. But to get the most out of your social media marketing, your messaging must connect with the people you’re trying to reach. That’s where personas come into play. Taking the time to research, create, and implement personas will definitely supercharge your paid and […]