Category: Social Media

How To Use LinkedIn for Lead Generation

Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your profile optimized and using groups for conversations. LinkedIn has a lot more […]

LinkedIn for Lawyers: New LinkedIn Features for Job Seekers

One of our favorite topics to cover is LinkedIn for lawyers. That’s because it’s a powerful tool for legal professionals, whether they’re looking for career opportunities or new leads. It’s arguably the best platform for furthering your professional goals, whatever they might be. LinkedIn is constantly innovating and evolving, and job-seeking activity across the site is […]

How To Leverage LinkedIn for Quality Leads

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you use all of the features LinkedIn offers. We’ve compiled several tactics […]

Determining if Paid Social Media Is Right For Your Law Firm

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media is becoming more prevalent for law firms. Should you invest in paid social media? Here’s what law […]

Leveraging LinkedIn To Help With Market Research

LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using account-based marketing strategies. Did you know LinkedIn can also be a valuable tool for conducting market research? In this post, we are covering what legal […]

Writing For Social Media – Tips & Trends for Law Firms

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]

Law Firms Who Are Taking Advantage of YouTube

YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience.  As a part of our annual study, The Social Law Firm Index, where we study and rank America’s top 200 law firms on their social media […]

Social Media Tips for Law Firms From Beginner to Advanced

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the best tried-and-true social media marketing tips for law […]

What Your Law Firm Needs to Know About YouTube

YouTube is a content powerhouse. Though it’s been around for 15 years, it has exploded in recent years along with the popularity of video viewing. In the US, 62% of users access YouTube daily, and it’s often the first resource when people are searching for information. Good thing they are always innovating! In fact, YouTube recently […]

Implement These Strategies To Outsmart The LinkedIn Algorithm

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing timely and relevant content that demonstrates your knowledge and experience and engages with your audience. But how do […]

Tips and Tricks For Law Firms To Reach B2B Buying Groups

B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate decision-making. With B2B, you’re often dealing with multiple decision-makers, and over a longer period of time. B2B […]

4 Instagram Accounts of Law Firms Doing It Right

Instagram is one of the leading social media platforms across the globe, however, due to its emphasis on consumer marketing and its young audience, many legal marketers are hesitant to dedicate time to the platform.  If these past few years of marketing have proven anything, it’s that having a social media strategy that fails to […]