Category: Social Media

With over 950 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If you don’t know where to begin to start using the platform to […]

Social media is geared toward people who scroll. How can you turn scrollers into readers? It’s important to ensure your social media content previews entice users to view the full-length content. Your goal is to provide enough information to make readers want to learn more by clicking on your content. Creating strong social media content […]

LinkedIn can be a truly powerful tool for law firms. With more than 950 million users in 200 countries, LinkedIn has developed into an essential resource for law professionals looking for networking opportunities and answers to their day-to-day problems.  But to get the most from the platform, everything you post must be devised for maximum […]

Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source,  you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]

LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]

The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely […]

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]

With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social media sphere, causing a huge push for short-form videos, and even influencing Instagram to move […]

Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media, the more it can do for your firm. If you’re just getting started, we’re here to […]

LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much going on within the LinkedIn platform – job seeking, thought leadership, making connections, and conversations of all […]

Social media is a part of most people’s lives, but few of us truly recognize its power. Marketers are in a rare position to understand how fundamentally social media can impact all of us – but only when used thoughtfully and efficiently.  Chances are you don’t have time to put together daily posts that resonate, […]

Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2022 American Bar Association Legal Technology Survey Report, only 11% of respondents do not utilize social media to market their law firms. It’s more obvious than ever that an active social media presence is a must […]