Threads for Law Firms: Your Most Pressing Questions Answered
On July 3, a new app called Threads appeared on the App Store with a release date of July 6 being planned. Threads is a new social media platform developed by Meta, Facebook and Instagram’s parent company, which is being positioned as an alternative to Twitter. As many law firms start to learn about Threads, […]
How Lawyers Can Embrace the Power of Authentic Social Media Marketing
Over the past few years, people have grown more skeptical of what they see and read online. “Fake news”, privacy scandals, and security issues have eroded users’ trust in today’s digital landscape (for example, 37% of respondents to one survey use Facebook less as a result of the Cambridge Analytica data breach). Though the largest […]
8 Website Design Mistakes Law Firms Must Avoid in 2023
Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust in your website altogether. Whether you are going through a website refresh or creating a new site from scratch, […]
15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand, misusing social media channels can do damage to your reputation or chip away at credibility you’ve worked hard to establish. […]
Facebook Advertising for Lawyers: How to Reach Your Target Audience
Facebook Advertising for Lawyers Placing ads on Facebook is, without a doubt, one of the most effective advertising options on the Internet today. With the vast amount of incredibly detailed information Facebook can provide about its millions of users, the social media giant offers targeting options that no other advertising platform can match. If your […]
10 Common LinkedIn Video Mistakes
Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing program, but there are certainly best practices that evolve over time, as well as common pitfalls. Common […]
Establishing LinkedIn Thought Leadership for Law Firms
If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when you highlight your expertise and brand. By creating […]
How to Organically Grow Your Instagram Followers
A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your Instagram growth without paying for followers (which you never want to do)? A Reminder: Why You Shouldn’t Buy […]
Tips to Help Social Media Engagement
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle to break through the cluttered social media landscape to engage their […]
How Legal Marketers Can Optimize Their LinkedIn Company Page for 2023
A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law firm’s LinkedIn company page to better generate leads in 2023? Keep reading for twenty tactics to optimize your law firm’s LinkedIn company […]
20 Advanced Instagram Tips for Law Firms
Instagram is a really powerful platform that needs serious consideration in your marketing efforts. Currently, Instagram has over 800 million monthly users, so chances are good that your target audience is present there. Sometimes legal marketers assume that Instagram isn’t really relevant to them, however, it’s important to maintain a strong presence on all social media […]
How to Level Up Your Law Firm’s Social Media Strategy for 2023
Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to help you improve your strategy. By applying these learnings across your entire social […]