Category: Social Media

A feature that was popular among some users on Facebook is now available to small and midsize businesses. The new page experience was originally rolled out in 2021 to only creators, public figures, and subject matter experts. Now, the functionality is open to all businesses who want a cleaner and more streamlined experience on their […]

Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to cover how to use Twitter for law firms to increase search visibility. Twitter for Law Firms […]

If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity. Now, they are rolling out these features on a wider basis so that firms […]

Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its advertising landscape takes time to navigate successfully. If you’re new to attorney Facebook advertising, keep reading to […]

Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t aware of their capabilities. Here’s how you can go beyond the basics of your law firm’s Twitter analytics.  Why Should […]

LinkedIn is constantly improving, and they recently introduced a feature that many legal marketers will find valuable. While it’s been in a beta phase, the full rollout of this new functionality is currently underway. The new feature on LinkedIn Ads is called Audience Insights. Here’s how you can use it to improve your law firm […]

Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. That said, some law firms still struggle to implement effective social media marketing strategies that […]

With over 830 million users worldwide, LinkedIn’s social network reigns supreme when it comes to professional networking. Any lawyer hoping to attract new clients and become established as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. Success with LinkedIn for lawyers depends on conveying to prospects and […]

Many people are curious about promoting their firm on Twitter. Despite the current uncertainty surrounding the future of the platform, there is no doubt that it’s a great place to grow your following, build your reputation, and engage with your audience. Twitter’s user base is huge – but how can law firms take advantage of […]

Instagram is a great place for law firms to maintain their brand online, as clients and prospects are increasingly spending more time on the app browsing image and video content. While the average demographic of Instagram users may skew younger, the increase of adults embracing the photo sharing site has made it a viable part […]

If you’re using Facebook Advertising, then you have a wealth of valuable resources at your fingertips. The Facebook Ad Library offers legal marketers several hacks, including seeing competitor ads and getting inspiration for new ideas. The Facebook Ads Library (or Meta Ad Library) can significantly improve your marketing ROI. Here’s how to use the ad […]

LinkedIn has always been a powerful B2B tool, and its engagement continues to rise. In our post-COVID world, LinkedIn has continued to grow in ways that align with other shifts we are seeing in the business landscape. According to their latest fiscal results, LinkedIn reported a 34% YoY increase in revenue to $3.44 billion, along […]