Category: Social Media

Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173 billion. As you can see, lots of companies have invested in paid social media. Are you one of them? If […]

You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing timely and relevant content that demonstrates your knowledge and experience and engages with your audience. But how do […]

B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate decision-making. With B2B, you’re often dealing with multiple decision-makers, and over a longer period of time. B2B […]

Instagram is one of the leading social media platforms across the globe, however, due to its emphasis on consumer marketing and its young audience, many legal marketers are hesitant to dedicate time to the platform.  If these past few years of marketing have proven anything, it’s that having a social media strategy that fails to […]

YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and responding to comments – is one way for all users to interact and increase engagement. The Shorts feature allows creators to […]

With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always strives to keep up with newer platforms. From Stories and the repurposing of Reels to its impressive advertising capabilities, the possibilities on […]

LinkedIn remains one of the top platforms for law firms. It is the #1 professional networking site, so it’s the perfect platform for those looking to establish their firm as an industry leader. LinkedIn has a robust set of features, including advertising capabilities, newsletters, online event hosting, image and video functionality, and more. So, how […]

Social media presence is the visibility a person or brand has on social media, resulting in connections with the community. It’s certainly possible for a growing lawyer to thrive without being active on social media – but it’s far more difficult. The stronger your social media presence, the better you’ll be able to attract followers, generate […]

LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite LinkedIn marketing hacks for lawyers looking to level up their marketing.  LinkedIn Marketing Hacks for Lawyers 1. Use LinkedIn […]

Video has become a key element of a successful marketing mix; and in fact, has become really important on LinkedIn. Video content has been proven to capture more users’ attention, and audiences are more likely to share video than other types of content (20 times more likely). LinkedIn has become a trusted source of helpful […]

Instagram is always improving their platform, and in order to better compete with TikTok, they’ve stepped up their game. Marketers in particular can really benefit from the new ways to create, organize, and promote content on Instagram. But first – you need to know what these new Instagram features for law firms are! Here, we […]

Video is an increasingly crucial component of successful legal marketing. Now, marketers searching for a way to make their content more discoverable and engage with other creators on YouTube have a new tool in their arsenal. Handles offer the ability for content creators to turn their video page into a community. Here’s a breakdown of […]