Category: Social Media

Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to help you improve your strategy. By applying these learnings across your entire social […]

Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your profile optimized and using groups for conversations. LinkedIn has a lot more […]

One of our favorite topics to cover is LinkedIn for lawyers. That’s because it’s a powerful tool for legal professionals, whether they’re looking for career opportunities or new leads. It’s arguably the best platform for furthering your professional goals, whatever they might be. LinkedIn is constantly innovating and evolving, and job-seeking activity across the site is […]

For many lawyers, LinkedIn remains an untapped resource for new leads and business opportunities. Though LinkedIn is a crucial tool for lawyers, simply being on the platform is not enough. To drum up those leads, you need to be thoughtful and intentional about how you use all of the features LinkedIn offers. We’ve compiled several tactics […]

Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media is becoming more prevalent for law firms. Should you invest in paid social media? Here’s what law […]

LinkedIn is a powerhouse for legal marketers for so many reasons. It’s obviously a great place to make professional connections, and it’s an important platform for sharing thought leadership and using account-based marketing strategies. Did you know LinkedIn can also be a valuable tool for conducting market research? In this post, we are covering what legal […]

A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best practices that legal marketers can implement to create even better social media content for their law firm.  One of the best things your […]

Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it requires to be successful in the medium. Fortunately, there are tools available to make a marketer’s job easier when it comes to social […]

How much does your law firm rely on Instagram? If you’ve been paying high acquisition costs using the platform, you might want to reconsider. There are ways to grow and engage your Instagram following without simply paying for more ads. In this post, we are covering how to convert your Instagram followers into potential clients.  1. […]

YouTube is the second most popular site next to Google. But sadly, not all firms take advantage of this platform’s popularity by creating videos that engage and excite their audience.  As a part of our annual study, The Social Law Firm Index, where we study and rank America’s top 200 law firms on their social media […]

No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the following list. We’re offering 21 of the best tried-and-true social media marketing tips for law […]

YouTube is a content powerhouse. Though it’s been around for 15 years, it has exploded in recent years along with the popularity of video viewing. In the US, 62% of users access YouTube daily, and it’s often the first resource when people are searching for information. Good thing they are always innovating! In fact, YouTube recently […]