How Law Firms Can Use Predictive Audiences To Increase Reach
Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source, you can obtain more qualified leads and gain visibility with new people. LinkedIn provides a way to combine your own data source with their AI to generate a new custom audience for better […]
Social Media for Attorneys: How Lawyers Can Grow Their Personal Brand Using Social Media
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and establishing a social media following, individual lawyers can enhance their reputations and facilitate greater reach for their […]
How Law Firms Can Use LinkedIn Thought Leader Ads
LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them apart. Now you can take that effort even further with thought leader ads. In this post, we’re covering what LinkedIn thought leader ads are […]
Social Media Algorithms for Law Firms: What Legal Marketers Need to Know
The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]
8 Benefits of Outsourcing Your Law Firm’s Social Media Management
The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to outsource social media management is not a small decision, but doing so is likely […]
12 Tricks for Optimizing Your Law Firm’s LinkedIn Ads
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]
Unlocking the Potential of TikTok for Law Firms
With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social media sphere, causing a huge push for short-form videos, and even influencing Instagram to move […]
Social Media For Law Firms: Strategies for Success
Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media, the more it can do for your firm. If you’re just getting started, we’re here to […]
How Law Firms Can Optimize Their LinkedIn Company Pages
LinkedIn Company pages are a powerful way to connect with your audience and strengthen your firm’s reputation. The platform now has 810 million users, so it’s the perfect way for firms to expand their reach. With so much going on within the LinkedIn platform – job seeking, thought leadership, making connections, and conversations of all […]
How Law Firms Can Automate Their Social Media Marketing
Social media is a part of most people’s lives, but few of us truly recognize its power. Marketers are in a rare position to understand how fundamentally social media can impact all of us – but only when used thoughtfully and efficiently. Chances are you don’t have time to put together daily posts that resonate, […]
Social Media for Law Firms: Focus on Quality Content Over Quantity
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2022 American Bar Association Legal Technology Survey Report, only 11% of respondents do not utilize social media to market their law firms. It’s more obvious than ever that an active social media presence is a must […]
The Ultimate Guide to Social Media Analytics
There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for you – you need to focus on the ROI of your strategy. One of […]