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social listening tools for law firmsWhat are the best social listening tools for law firms?

Social Media has become an inseparable segment of today’s business world. It is a versatile tool that can not only be used for networking with people but also for monitoring the market response towards the company’s brand. Just like other business segments, the benefits of social media for lawyers cannot be denied. A recent survey by Attorney at Work reports that 42% of lawyers have acquired new clients through their use of social media.

Beyond generating new leads, your law firm’s social media management must understand the importance of social monitoring. You have to understand the general sentiment about your firm, the quality of your services, and your competitors so that you can strategically plan your social media efforts

What is Social Listening?

Social Listening is a two-part function. The first part is social monitoring. It’s the monitoring of your brand on the social media platform. A constant search for your law firm related hashtags, keywords, account names, client feedback, or direct mention of your brand in any discussion or forum. The second part is the analysis of this data/response to formulate a social media marketing strategy for your law firm.  

We believe now you understand how valuable this tool can become for your law firm’s social media management.

Here are some of the top Social Listening Tools that you can use as a part of your law firm’s social media marketing efforts:

1. Mention:

With Mention, you can monitor your firm’s brand mentions by using this tool as it focuses on real-time search. It has the capacity to tract millions of content sources in 42 languages all over the world. ‘Mention’ competitive analysis tool helps you to compare your brand with your two or more competitor law firms.

Supported networks: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs, the web.

Major Benefit: You can assemble your own custom report as per your law firms’ requirements and get automated delivery. 

2. Awario:

Awario is a great tool that can assist you in building brand awareness for your law firm. Awario monitors not only your firm’s brand but also that of your competitors and provides a platform that offers a social selling tool, called Leads. This tool helps you to know who is asking about your law firm and also who are looking for an alternative to your competitors. 

Supported networks: Facebook, Twitter, Instagram, YouTube, Google+, Reddit, news and blogs.

Major Benefit: Apart from Leads, it provides you an Influencers Report that helps you reach out to the most influential people who are talking about your brand, your firm’s services and about your competitors.

Pricing: Its free trial helps you test the app.

3. Keyhole:

Keyhole is a 2-in-1 social media tool for lawyers. It automates your posts and helps you track keywords or hashtags on Twitter and Instagram. Its sentiment analysis tool, keyword cloud, and mention maps give you the competitive edge to reach out to your prospective clients. Apart from it, this tool also keeps an eye on your law firm’s brand mentions in blogs and news, which helps you to prepare in advance against controversies or negative PR.

Supported networks: Twitter, Instagram, Youtube, Facebook, news, and blogs.

Major Benefit: Apart from its powerful analytical tools, it has strong social media management capabilities that can help social media marketing for your law firm.

4. SproutSocial:

Sprout Social is a top media monitoring tool for social listening, publishing, analyzing and team collaboration. It monitors your brand on a real-time basis through incoming messages and brand-specific keywords. It is a key tool for monitoring social media activities that can support your law firm’s social media management. 

Supported networks: Twitter, Instagram, Youtube, Facebook, LinkedIn, and Pinterest.

Major Benefit: It provides time-saving automation tools that can help you in streamlining everyday tasks by using custom workflows that monitor social activities as well as incoming messages for your firm.  

5. TweetDeck:

TweetDeck is Twitter’s official social media dashboard. It allows you to combine the social media accounts into one timeline but separate columns for each. With the help of this social listening tool, you can easily track mentions of your law firm’s brand, new law insights, and market trends. This tool monitors hashtags, keywords, geotagged tweets, and tweets that have maximum engagements enabling your law firm in better social media management.  

Supported network: Twitter, 

Major Benefit: It has a built-in Twitter search filter that gives you information about your probable clients’ location as well as the language used and negative keywords.

Pricing: It is Free.

6. Hootsuite:

Hootsuite is a social listening tool that allows you to monitor your law firm’s brand mention in real-time.  It puts all your social media feeds – messages, comments, and brand mentions into one dashboard, thus

enabling you to respond easily right away. When you respond to complaints or comments of your client you build your law firm’s brand trust as well as enable a transparent brand. As per research, 94% of people say they’re more likely to be loyal to a transparent brand.

Supported networks: Twitter, Instagram, Youtube, Facebook, LinkedIn, and Pinterest.

Major Benefit: It provides customization of paid media campaigns, which can greatly benefit your law firms’ website with organic traffic supporting engaging content. 

Takeaway

As more and more law firms get hungrier to increase their client list, a good social listening tool for your law firm can be a huge advantage over your competitors. There are many more social media tools in the market and whichever you choose make sure it fits your law firm’s marketing requirements. Need help with setting up a tool to aid your law firm’s marketing campaign? Get in touch with us!


social listening tools for law firms

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