Category: Search Engine Marketing

Law firms looking to generate leads immediately can look no further than PPC (pay-per-click) advertising campaigns on Google – aka Google Ads. It’s worth knowing though, that Google Ads can be quite costly. Law firms need to pay particular attention to their strategy in order to target accurately, spend wisely, and get the return on […]

During the Ads Innovation Keynote at Google Marketing Live, Google mentioned several new developments that can make marketing and advertising even more effective. One of the most exciting announcements was the new Discovery Ads. Similar to what you might have seen with Facebook carousel ads, these offer swipeable, interactive content. Here’s everything law firms need […]

Did you know that Google processes over 3.5 billion searches per day on the platform? It’s no wonder that Google Ads (formerly known as Adwords) is the world’s largest and most widely used online advertising platform.  Law firms that advertise on the platform can effectively supplement SEO organic traffic, enhance brand awareness, and deliver quality […]

With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a surefire way for your law firm to […]

Covid-19 has triggered a dramatic uptick in online participation and important changes in search and social media behavior.  In the short term, most of us are focused on how the Coronavirus impacts our personal and professional lives, and that is likely to continue for some time.  This creates an important opportunity for law firms to […]

Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC) advertising, your ad can appear on search engine results pages or partnering websites, and you’ll only pay when someone takes action and clicks on your […]

Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google Ads platform, which can have a significant and positive impact on your law firms’ Google Ads campaigns. With this new option, legal marketers can fine-tune […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

Your law firm’s digital marketing strategy will include multiple elements, such as paid search. To get the most from your paid search, you need to ensure your keyword list is optimized. Otherwise, you can spend a great deal of money with minimal results. The good news is that it only takes a few steps to […]

Advertising on Google can be one of the most effective ways to generate leads for your law firm. However, when the ads aren’t properly tested, the right keywords aren’t selected, or the landing page falls flat Google Ads can be a waste of time and money. There are a lot of components to a successful […]

Google Ads is here to stay, and 2018 was another huge year in this area of digital marketing. As the year comes to a close and 2019 approaches, we want to point out some top trends that the legal industry should be aware of. A Shift from Keywords to Audiences To secure the best performance, […]

If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification. Even so, several changes may require an adjustment period. […]