by Talia Schwartz | May 29, 2020 | Search Engine Marketing
With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a...
by Noreen Fishman | May 5, 2020 | Search Engine Marketing
Covid-19 has triggered a dramatic uptick in online participation and important changes in search and social media behavior. In the short term, most of us are focused on how the Coronavirus impacts our personal and professional lives, and that is likely to continue...
by Talia Schwartz | Mar 4, 2020 | Search Engine Marketing
Pay-per-click advertising for law firms can be effective when you choose the right keywords, select the right type of ad, and make the most of your budget. With pay-per-click (PPC) advertising, your ad can appear on search engine results pages or partnering websites,...
by Talia Schwartz | Dec 19, 2019 | Search Engine Marketing
Have you heard about Google’s latest targeting elements that are now available in the Google Ads platform? Google has quietly rolled out a new combined audience function within their Google Ads platform, which can have a significant and positive impact on your law...
by Kevin Vermeulen | Oct 30, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted...
by Kevin Vermeulen | Oct 22, 2019 | Search Engine Marketing
Google Ads are effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search behemoth has a global audience and audience data that is unrivaled....
