by Good2bSocial | Jul 13, 2018 | Search Engine Marketing
If you have used Google AdWords as part of your marketing campaign like most law firms, you might want to sit up and take notice. Google is finally revamping the program after nearly two decades. This major rebranding is being launched with the goal of simplification....
by Good2bSocial | Jun 26, 2018 | Podcast, Search Engine Marketing
Today on our podcast, Alan Schneider, Good2bSocial’s Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate. Subscribe to the Legal Marketing...
by Guy Alvarez | Apr 30, 2018 | Search Engine Marketing
Google quietly confirmed that there was a recent, significant change made to their internal ranking systems; what they call a “broad core algorithm update.” The update was put into effect on Monday, April 16, 2018. As usual, there were no real details given as to how...
by Guy Alvarez | Mar 15, 2018 | Search Engine Marketing
Google AdWords is arguably the most powerful advertising platform available on the Internet today. Nearly every business uses AdWords in some way, or at the very least, has experimented with it at some point. Potential reach is virtually unlimited and costs can be low...
by Kevin Vermeulen | Nov 2, 2017 | Search Engine Marketing
YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half...
by Good2bSocial | Aug 22, 2017 | Search Engine Marketing
Alan Schneider is the Director of Paid Search at Good2bSocial. He is a 14-year search engine marketing (SEM) veteran and the former co-owner of Mr-SEO.com. Alan manages paid search on the AdWords and Bing Ads platforms for all of Good2bSocial’s clients. Podcast...
