Author: Alan Schneider

How PPC Marketing for Attorneys Can Be Effective

Attorneys should use a range of tools as part of their marketing strategy, including PPC, which stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC marketing for attorneys can be highly effective when used correctly. The great thing about PPC advertising […]

Remarketing Vs. Retargeting: What's the Difference?

Search Engine Marketing for Lawyers When you get into the digital marketing world you’re bound to run across terms that are unfamiliar. Two terms that generate a lot of questions in search engine marketing for lawyers are retargeting and remarketing. Both are used to describe the idea of connecting with visitors to your law firm’s […]

How Legal Marketers Can Create Landing Pages That Convert

Law Firm Online Advertising If your law firm is using any type of paid online advertising, especially pay-per-click (PPC), an essential part of your marketing strategy should be setting up landing pages that convert visitors from those ads into leads and clients. An effective landing page can mean the difference between a wasted marketing budget […]

AdWords for Lawyers: How to Setup Conversion Tracking

There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]

How to Structure Keywords for Lawyer Pay-Per-Click Advertising

If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]