PPC for Lawyers: Campaigns aren’t just for politicians
So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key organizing tactics and how PPC for lawyers can become a […]
How to Structure Keywords for Lawyer Pay-Per-Click Advertising
If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]
Why Law Firm Search Marketing Helps Generate Leads
Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search marketing strategy and bring your firm closer to the top […]
Why Paid Social Does Not Work for Law Firms
The reason comes down to trust and authenticity