Category: Search Engine Marketing

Google quietly confirmed that there was a recent, significant change made to their internal ranking systems; what they call a “broad core algorithm update.” The update was put into effect on Monday, April 16, 2018. As usual, there were no real details given as to how this update might change rankings. The world’s most popular […]

YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half billion users, YouTube wields considerable power. See: A Law Firm’s Guide […]

Law Firm Pay-Per-Click Advertising  When it comes to law firm pay-per-click (PPC) advertising, Google Ads is king. The potential reach of Google’s advertising network is unmatched, and with so many targeting and display options, it’s possible to market your law firm to everyone from the people in your local neighborhood to people on the other […]

Search Engine Marketing for Lawyers When you get into the digital marketing world you’re bound to run across terms that are unfamiliar. Two terms that generate a lot of questions in search engine marketing for lawyers are retargeting and remarketing. Both are used to describe the idea of connecting with visitors to your law firm’s […]

There are few search marketing platforms as effective as Google AdWords for lawyers looking to drive traffic to their firms’ websites. One of the most important parts of launching a campaign (aside from crafting ads that draw traffic) is setting up conversion tracking to measure results. Without conversion tracking, you are basically flying blind. Conversion […]

So your law firm has researched the keywords it wants to use, and you’re ready to embark on a pay-per-click (PPC) marketing initiative. Now what? To put your keywords into action, you need to organize them into effective campaigns. In this blog, we’ll discuss key organizing tactics and how PPC for lawyers can become a […]

If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]

Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search marketing strategy and bring your firm closer to the top […]

The reason comes down to trust and authenticity