Author: Julie Lorson

SEO Tactics to Boost Your Law Firm’s Local Search Rankings

Succeeding in the competitive world of legal services means making a digital splash that resonates right at home in your local market. In an industry where trust is paramount, ensuring that individuals can find your law firm with ease is not just a choice; it’s a necessity. This comprehensive guide is tailored to law firms […]

How Legal Marketers Can Budget and Bid with Google Local Service Ads

Navigating the competitive landscape of digital advertising is crucial for law firms and legal marketers aiming to attract new clients. Google Local Service Ads (LSA) offer a unique opportunity to target your firm’s local area and connect directly with those in need of legal services. But to harness its full potential, one must understand the […]

How SEO Can Skyrocket Lead Generation for Law Firms

In an increasingly digital age, the legal industry is not exempt from the impact of online marketing trends. Search Engine Optimization, or SEO, has emerged as an invaluable tool for law firms to enhance their online presence, attract more qualified leads, and ultimately scale their businesses. Lawyers and legal marketers who understand and leverage the […]

Mastering Technical SEO for Law Firm Websites

In the legal field, an online presence is vital for reaching clients and establishing credibility. But even the most informative content can be overlooked if your website doesn’t meet technical search engine optimization (SEO) standards. Technical SEO is the backbone of your site’s relationships with search engines and can markedly improve your visibility online. This […]

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to the advent of sophisticated artificial intelligence (AI) technologies. Here’s a closer look at how AI is set to redefine content SEO strategies for […]

How to Build SEO-Friendly Sitemaps for Law Firm Websites

Having a well-structured sitemap is critical for law firms, lawyers, and legal marketers looking to improve their online presence and make their content easily accessible to both users and search engine bots. At the core of every law website’s SEO strategy, a sitemap acts as the roadmap guiding search engines through the most important pages […]

Budget-Friendly SEO Solutions for Law Firms

In the modern age, having a robust online presence is no longer just an option for law firms—it’s a necessity. With increasing competition, it’s essential to ensure that your firm stands out in search engine results to attract more clients. However, when operating on a budget, achieving this can seem like a daunting task. Fear […]

How to Audit a Law Firm Website for SEO

For many law firms, the challenge of standing out in the fierce online legal landscape is real and pressing. A well-conducted Search Engine Optimization (SEO) audit can serve as your firm’s compass to navigate and outshine in the competitive legal market. This blog sheds light on optimizing your law practice’s online visibility, driving more traffic […]

Can Law Firms Trigger a Complete Website Re-Indexing on Google?

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]