Author: Julie Lorson

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

As a digital marketer focused on helping law firms thrive online, I’ve seen Google’s search landscape evolve time and again. But the recent rise of AI-generated search overviews (AIO) is a major shift that’s redefining how firms need to approach online visibility. In this blog post, I’ll answer the burning question, how do you ensure […]

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]

Attempting to understand how the Google Search algorithm works can seem like trying to crack a code, but it’s essential for your law firm’s online success. The algorithm determines which pages show up in search results and in what order, making it a powerful tool for driving visibility and attracting new clients. Here’s the good […]

SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just setting and forgetting your SEO plan, I recommend breaking tasks down into daily, monthly, quarterly, and yearly actions. […]

  Video has become a crucial part of any integrated digital strategy. In fact, 86% of marketers agree that video is one of the most effective ways to grab attention online, and it’s quickly becoming a top method for potential clients to gather information. But how do you ensure your video gets found in the […]

When it comes to measuring SEO success, SEO KPIs (Key Performance Indicators) are essential. Think of them as directional markers that guide us in understanding how our SEO efforts are performing and where we should go next. You might be asking yourself, “Which metrics actually matter?” And that’s a fair question. In this blog post, […]

In today’s advancing digital world, I’ve seen how essential high-quality content is for SEO success. As a law firm, you need a strong online presence to attract potential clients—but knowing where to start with SEO may feel overwhelming. In this blog, I will break down why content is the foundation of effective SEO, and how […]

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can help. SEP focuses on optimizing specific pages to boost their rankings for certain keywords, giving them a better shot […]

In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the landscape of SEO continues to evolve, law firms must adapt to ensure their websites meet Google’s new standards. […]

Generally speaking, you want your website content to be as “crawlable” as possible. It’s important that spiders – such as those from Google – be able to view your site quickly and easily. However, there might be times when you want to block bots. Keep reading to learn why you would want to block some […]

Keeping your law firm’s blog content current is essential for SEO success and maintaining your digital reputation. However, updating content takes time and effort. You don’t want to waste resources on constant updates, but leaving your blog stale can harm your ranking and credibility. In this blog post, we will show you how to approach […]