The Legal Marketing 2.0 Podcast got off to a great start in 2022, with legal industry thought leaders joining Good2bSocial Founder and CEO Guy Alvarez to discuss the most important trends and issues impacting the legal industry today.
Here is a summary of our top podcast episodes from the first half of 2022.
Diversity, Equity, and Inclusion initiatives are becoming increasingly important for law firms. Guy and Lloyd Johnson, the visionary CEO behind Chief Legal Executive LLC, discuss the trajectory of these initiatives within the legal industry, the danger posed by a performative approach, and steps for implementing more substantial programs.
2. Podcast Ep. 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
Both client-centric law and sector-focused sales are becoming increasingly important for law firms. Catherine Zinn, Chief Client Officer at Baker Botts, an international law firm serving energy and technology sectors, joins Guy to discuss why more firms should consider adopting a traditional sales model approach to business development.
As their roles continue to evolve, it’s more important than ever for professional services marketers to forge a proactive and purposeful career path within their organizations. Dominic Ayres, Senior Client Development Manager at Eversheds Sutherland and author of “How to Advance Your Career in Professional Services Marketing,” joins Guy to discuss strategic career management in the world of professional services marketing.
4. Podcast Ep. 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
With prospective clients increasingly heading online to research legal services, it’s crucial that law firms – and their attorneys – strive to present an authentic image on social media. In this episode, Guy and Jay Plum, Senior Director of Communications at Bracewell, discuss the power of storytelling-based social media and how Jay encourages Bracewell attorneys to engage with their socials to generate leads and drive new business.
Law firms looking to convey a modern, up-to-date image can’t afford to ignore podcasting and videos. Rosa Colón, marketing technology manager at Lowenstein Sandler LLP, joins Guy to talk about the many ways legal marketers can leverage these platforms to showcase their firm’s expertise, attract new clients and talent, and achieve their business objectives.
6. Podcast Ep. 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
Despite the transactional nature of the legal field, lawyers must always remember clients are at the center of everything they do. In this episode, Guy is joined by Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to discuss how legal marketers can promote a more client-centric mindset at their firms to both strengthen the client-attorney relationship and drive business development success.
COVID-19 has upended life as we know it, and the legal industry is no exception. Lisa Vicine, Chief Marketing Officer at Arnall Golden Gregory, joins Guy to discuss the pandemic’s impact on the firm’s legal marketing efforts and how she and her team have found unique and creative ways of surmounting these challenges.
8. Podcast Ep. 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts
Podcasting and video broadcasts offer law firms incredibly effective means of engaging their target audience, but coming up with compelling content is a challenge for many. In this episode, Guy and Epstein Becker Green CMO, Amanda Schneider, discuss how firms can fill that contact gap by integrating their own clients into these digital marketing and public relations efforts.
In today’s digital age, understanding how to communicate confidence and expertise through virtual means is essential to a lawyer’s success. Guy and Marsha Redmon, CEO of Marsha Redmon Communications, offer tips and advice to help attorneys improve their visual presentation skills, including mistakes to avoid and the importance of knowing your audience.
10. Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
Attorneys can boost their profiles by taking advantage of the many professional associations and events available across the legal industry. In this episode, Guy and Michael Janovici, Client Relations Director in the Los Angeles office of Kimball, Tirey & St. John, talk about the benefits of involvement, both professionally and personally, as well as important factors for lawyers to consider when seeking out membership and volunteer opportunities.
The Legal Marketing 2.0 Podcast has already hosted many amazing guests in 2022, and we’re confident their knowledge and expertise have proven invaluable to legal marketers seeking to leverage the latest digital tools and tactics to drive business development success.
If you would like to be considered as a guest on the Legal Marketing 2.0 podcast, please contact Anna Armstrong at [email protected]. Don’t forget to Subscribe to our podcast so you never miss an episode.