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Which Canadian Law Firms Have the Best COVID-19 Resource Centers?

by Talia Schwartz • May 11th, 2020 • Legal Marketing | Blog

COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive into the fifteen Canadian law firms that in our opinion have raised the bar with unique insights and standout resources.

Borden Ladner Gervais LLP

BLG’s COVID-19 resource center is easily accessible right from the homepage and contains a multitude of essential resources to aid clients who are dealing with severe business disruptions. The resource center contains guidance on the latest legal and regulatory updates, organized by industry for easy reference. Within the center, you’ll find blogs and webcasts dedicated to helping people navigate the unique and complex legal issues related to COVID-19, such as ‘COVID-19: Top five tax questions for individuals and businesses answered’ and ‘COVID-19 Legal Perspectives: Workplace issues’. The ‘key firm contacts’ section below their thought leadership includes attorney bios, contact information and social profiles, enabling prospects to easily connect with them. 

Borden Ladner COVID19 Resource Center

Gowling WLG

Gowling WLG’s COVID-19 resource center’s vast collection of timely thought leadership is well catalogued by each industry. The center includes two pronounced calls-to-action (CTA): one to subscribe to their COVID-19 email updates and another to reach out to their designated Coronavirus response team. They have a plethora of on-demand and upcoming webinars, covering topics they know their clients and target audiences are interested in. Their webinars vary in subject matter and topics range from tech to mergers and acquisitions to mental health. They currently have 8 on-demand episodes of their ‘CondoVirus’ series addressing the pandemic’s impact on condominiums.

Gowling WLG COVID19 Resource Center

Fasken LLP

Fasken’s Coronavirus Knowledge Center is informational and has a beautiful UX design. The page text and visual elements come together logically, each reinforcing the other’s message. They’ve made their “clients first” philosophy clear as they’ve centralized all their COVID-19 related materials into this one information hub. The knowledge center includes webinars, bulletins, blogs and links to key trusted information sources. In an effort to share their insights as seamlessly as possible, the Canadian law firm posts weekly snapshots that summarize each week’s published materials. Clients and prospects can also access their on-demand webinar conference, COVID-19: Impact on executing contracts and human resources issues, which is a two-part training module that is available until Dec 31 2020.

Fasken COVID19 Resource Center

McCarthy Tétrault LLP

McCarthy Tétrault’s ‘COVID-19 Recovery Hub: Resuming and Reshaping Your Business, includes timely and relevant articles, webinars and podcasts from their attorneys. The firm’s podcast, Law in the Time of COVID-19, is hosted by one of their associates who regularly interviews prominent Canadian figures. Some of the episodes even qualify towards mandatory hours of CPD credit. The hub also includes a Clients Solutions section that offers a COVID-19 Response Checklist and promotes their MT>3 division, which is their team of contract review lawyers that can help find innovative solutions to protect one’s business by leveraging Artificial Intelligence (AI) technology.

McCarthy COVID19 Resource Center

Blake, Cassels & Graydon LLP

Blakes COVID-19 resource center includes a repository of information dedicated to helping their clients navigate the unique and complex legal issues related to COVID-19. Thought leadership pieces such as Blakes Canadian Cybersecurity Trends Study: Are You Among the Prepared? and Regulatory Clearance of Transactions in Difficult Economic Times, are helpful pieces for businesses to learn how they can adapt and adjust their operations to handle the current crisis. Blakes is another Canadian law firm that offers a collection of COVID-19 related webcasts on their resource center, webcasts that count towards meeting CPD/CLE requirements.

Blakes COVID19 Resource Center

Osler, Hoskin & Harcourt

Osler’s COVID-19 resource center is another that stands out with its exceptional design and unique perspectives on the latest Canadian legal developments. Clients stay thoroughly informed on the sweeping legal changes, both through the information hub and through their ‘Osler COVID-19 Daily Digest’ newsletter, which is sent at the end of each business day. The firm has published pieces such as, Franchise disclosure obligations during a pandemic and Restaurant franchise systems – Tips for pivoting your business model to focus on delivery and take-out during dine-in prohibitions.  Article like these demonstrate Osler’s expertise and understanding of their clients’ need for adaptation. Osler also includes an interesting  section on clients they represent who are developing innovative solutions to help fight the Coronavirus.

Osler COVID19 Resource Center

Bennett Jones

Bennett Jones’ COVID-19 resource center is prominently featured on their homepage. The center includes resources written for a variety of business owners to help them understand their exposure to COVID-19. They offer a breadth of insights on securities issues, tax relief measures, force majeure, cybersecurity,  preventing fraud during the pandemic, and more. A blog article written by a few of their trademark partners, Privacy Considerations When Using Smartphone Location Data to Limit the Spread of COVID-19, offers a timely perspective on the hot topic of technology and privacy laws, an excellent example of their thought leadership

Bennett Jones COVID19 Resource Center

Langlois

Langlois has pivoted their content marketing efforts to cover a breadth of legal issues surrounding the COVID-19 outbreak. The Canadian law firm regularly updates their COVID-19 resource center with relevant articles, useful links and key contacts, in order to answer their clients’ questions and advise them in the best possible way. The firms’ lawyers are contributing to a number of original blog articles and webinars. Over the past few months, they have offered free webinars on topics including telework and human resources and contractual risks in the context of COVID-19

Langlois COVID19 Resource Center

MLT Aikins

MLT Aikins COVID-19 resource center is designed to help Western Canada’s business community navigate the ongoing legal and business impacts of COVID-19 as economies reopen and return to work plans are implemented. The resource center includes links to separate pages for reopening plans specific to different Canadian provinces and territories. The pages themselves make use of infographics to summarize the multi-phased stages of reopening. The Canadian firm makes their past COVID-19 webinars easily accessible, with links to watch them on-demand, including Restructuring Options For Businesses Facing Liquidity and Solvency Issues Part Two: So You Have Chosen Formal Restructuring, What’s Next?

MLT Aikins COVID19 Resource Center

Smart & Biggar

Smart & Biggar’s intellectual property law Coronavirus resource center offers a collection of insights, news and updates from the firm’s legal authorities on Canadian IP and regulatory law and practice. They keep their clients in the know by tracking and reporting on updates from the Canadian Intellectual Property Office (CIPO) regarding extensions to patent, trademark, and industrial design deadlines. Their attorneys actively contribute to trusted publications and clients can find the links to these articles, including one attorney’s article written in Canadian Lawyers Magazine: Lawyers question need for Patent Act amendments as companies share IP during COVID crisis.

Smart COVID19 Resource Center

Torys LLP

Torys’ COVID-19 response center, ‘Recalibrating for Recovery,’ offers a collection of thought leadership from the firm’s legal authorities spanning a wide array of disciplines affected by the COVID-19 crisis. They illustrate their commitment to helping clients navigate these unprecedented circumstances, offering guidance and analysis on what a post-crisis recovery plan looks like for businesses. Insights include Financing considerations in the post-COVID-19 market and Redefining M&A strategy for the post-pandemic world. The firm’s crisis management counsel extends into their recent podcasts, such as: Torys in 10: Private equity in 2020: what are industry leaders saying? This episode is a brief, 10- minute conversation among lawyers on critical issues plaguing businesses.

Torys COVID19 Resource Center

Sotos LLP

Sotos’ COVID-19 resource center contains a plethora of resources on considerations and best practices for businesses in addressing coronavirus-related concerns. The hub links to a variety of client-centric blog content that spans multiple practice areas. The firm’s legal authorities even teamed up with trusted media outlets to appear on podcasts and webinars. For instance, one of Sotos’ partners participated as a panelist on the Canadian Franchise Association hosted webinar, Leading Through Turbulent Times. The webinar is readily available for clients to watch, on-demand, directly from the resource hub.

Sotos COVID19 Resource Center

Goodmans LLP

As the Coronavirus outbreak continues to unfold, Goodmans has mobilized a multidisciplinary team of legal advisors across its practice areas to provide timely legal and business advice. The resource center demonstrates the firm’s commitment to helping its clients navigate any business challenges and disruptions brought on by the virus. The hub is organized by practice area and offers updates on a number of important matters that public companies are grappling with, specifically updates on Canada’s scrutiny over foreign investment, COVID-19 impacts on construction law, and guidance on voting recommendations in the wake of COVID-19. 

Goodmans COVID19 Resource Center

Miller Thomson LLP

Miller Thomson is closely monitoring developments in COVID-19 news to protect their community and provide the best support for their clients and business partners. Their COVID-19 resource center includes a client-centric focus on helping businesses forge a path forward. Firm content is available in various formats, including webinars, podcasts and blog posts. The firm’s ‘Morning Commute with Miller Thomson’ podcast series released an episode titled, Mediating in the Times of Covid-19 and Beyond – Perspectives of the Miller Thomson Environmental Law Group, where 3 of the firms’ attorneys discuss and share tips on preparing for virtual mediations of environmental cases.  

Miller Thomson COVID19 Resource Center

Stikeman Elliot

Clients can visit Stikeman Elliot’s COVID-19 resource center for daily updates on Canadian legal developments, comprehensive articles, resources and insights to help them manage the challenges presented by the pandemic. The firm’s practical resources include guidance on re-opening plans, tax relief, pharmaceuticals, pensions, and much more. In a series of posts under: “What We Are Seeing: COVID-19 Market Insights from Stikeman Elliott,” firm attorneys share real-time insights concerning how the market is evolving to meet the challenges of COVID-19 across a range of industries and practice areas.

Strikeman COVID19 Resource Center

Takeaway

The online resources provided by these Canadian law firms render a great service to clients and the public during unprecedented times. Supporting the public with COVID-19 resource centers is critical to remaining relevant and building trust. These firms have done an excellent job in showcasing their talent and expertise through the information lens of a global crisis.

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