To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some paid and some free – will help you wade through the digital clutter to build an impactful online presence for your law firm.
1. Google Analytics for Law Firms
This shouldn’t come as a shock. At the most basic level, GA is a necessary tool for anyone hoping to attract visitors online. With Google being the most important search engine in the world, their analytics platform provides the bulk of information that savvy legal marketers need. From understanding visitors’ behavior, to which pages perform and which are lacking, Google Analytics will help you comprehend how to improve content and learn key insights for tactical optimization of your website. For more information on law firm analytics tools, read our blog post: The Leading Law Firm Web Analytics Tools.
The BuzzSumo platform will help you to find viral content and key influencers, and understand what content is generating interest in your area. From there you can work on content items that are more likely to resonate with your audience, or choose content creators who are likely to reach your target.
Ideally, you’re doing plenty of blogging to set yourself apart as an expert in your industry. WordPress is widely regarded as the most intuitive content management system for bloggers. It has easy to use functionality and plenty of plugins that work synergistically with other tools to ramp up your marketing efforts, such as Yoast.
The #1 WordPress plugin, legal marketers love this tool because it works seamlessly with their blogging systems. Yoast is a simple add-on that can be directly integrated into your website page content and blog. The tool provides easy direction on how you can effortlessly optimize specific site pages for search engines, to help you increase ranking and improve website traffic.
Project management and efficient communication are often challenging areas for legal marketers. Proofhub helps you to manage all the moving parts of a marketing effort. Share documents, collaborate, and keep track of tasks and dates all in one place.
Search for any domain and view each place they’ve shown up on Google with SpyFu. That’s pretty powerful information. This tool also shows every keyword and ad a domain has purchased on Google along with organic search rankings. Check out their innovative backlink kombat feature to compare up to 3 competitors and discover opportunistic keywords you may have missed.
7. Screaming Frog
If you’re lucky enough to have a more technical marketer on staff, this tool will come in handy. Screaming Frog is a website crawler that allows you to crawl websites’ URLs and fetch key elements to analyze technical and onsite SEO. Just pick a domain and crawl through its pages in the same way a search engine does.
If you want to know more about how users engage with your site, Hotjar can help. It’s an analytics and feedback solution that tracks users and shows the data in easy-to-digest heat maps.
Managing social media can be time consuming. PromoRepublic lets you work on up to 5 networks all at once. Get post ideas or use their ready-made templates. You can also add other staff to make social a team effort.
If you’re experimenting with Facebook advertising, you might be interested in a tool that can help you get the best results. AdEspresso is designed especially for Facebook advertising, analyzing your campaigns to help you understand what’s working and what’s not.
These 10 preeminent tools for law firm marketers will help make your digital marketing strategy come to life. Any number of these tools and platforms will add sophistication to your firm’s marketing plan. If you’d like to discover how we can help you develop and execute a cohesive digital marketing strategy that fulfills your firm’s objectives and drives tangible business results, contact us today.