Category: Digital Marketing

PPC is a complex area of digital marketing. Legal marketers often wonder which resources can help them to navigate an ever-evolving PPC landscape. Here we break down some of our favorite tools to help with PPC marketing for lawyers. PPC Marketing for Lawyers Tools for an Initial Audit Before you dive into the world of […]

Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital marketing strategy that is effective, flexible, and ready to execute? In this post, we are breaking down the online law […]

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of law firm internet marketing, along with specific tactics that are […]

Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think about, platforms to use, and data to analyze that it can be hard to know […]

A decade ago, the concept of “connected TV” meant ensuring your plasma screen was plugged into a power outlet. Today, “connected TV” has taken on a whole new meaning and revolutionized the way advertisers reach new clients. Streaming content providers like Hulu, AppleTV, Paramount+, and Roku devices are some of the big names in “connected […]

In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out! A robust competitor analysis can help you identify areas for inspiration as well as opportunities. Here are […]

A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a potential listener’s first impression, sets the tone, and helps your audience find your episodes in […]

Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of attracting new clients. As security concerns over how companies access a user’s data increase each day, the implementation of “cookies” […]

In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group of recording techs, and hope that their target audience happened to be listening when the program finally […]

Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced legal marketing for a long time, some of this information might be a refresher. For more recent marketers, you’ll […]

One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an expert, it’s important to know the basics of PPC for law firms. Here is a brief guide […]

Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to learn and grow. Inserting your content into a client’s downtime/uptime conversion creates value, and, as we […]