Category: Digital Marketing

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a list of specific, key companies. The goal is to engage each company on an individual level by basing messaging on their specific attributes […]

Video has never been more important and thought leadership is essential for law firms. Combining the two into a video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That sounds like a no-brainer, right? Many attorneys understand the importance of video blogs but aren’t sure where to get […]

In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily digestible way. However, with such a saturated landscape, many firms mistakenly believe that starting a […]

Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and […]

The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly changing, though. Here’s what lawyers need to know to navigate the current world of online advertising strategy.  What […]

Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is important as a legal marketer. Do you remember the last event you attended? More importantly, do the people you met […]

In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile affect search traffic and what does it mean for your […]

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”. That’s easy to say when you’re an […]

Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through stressful times. The worst thing you could do is appear as […]

Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls under the umbrella of digital marketing: it’s the strategic promotion of your firm’s website to increase its visibility and attract relevant traffic. […]

There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential clients to begin their search for an attorney online. A well-planned strategy […]

When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need to become more effective at using this trail of digital evidence, which is called intent data, […]