Category: Digital Marketing

When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need to become more effective at using this trail of digital evidence, which is called intent data, […]

Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people. We tend to oversimplify things and just go […]

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, […]

Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC campaigns. Follow our best practices to ensure that your law firm’s PPC campaigns […]

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve witnessed the balance of power shift from traditional marketing to digital. According to […]

We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is no shortage of digital strategies that can help bring leads in for your firm, but the most effective tend to fall […]

Does your growing firm need to hire some marketing help? That’s a great challenge to have! But it’s a challenge nonetheless. To get the best results possible, you need to be selective in choosing a digital marketing consultant for lawyers. That means asking the right questions. To help you through this process, here are 15 […]

There are numerous tasks that law firms and legal companies need to complete on a regular basis. Automating as many as possible can boost efficiency and productivity. One type of automation that law firms can benefit from is marketing. In fact, over 62% of marketers are using a built-in marketing or CRM system to streamline […]

Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way for your firm to capture new business and stay top-of-mind with past clients. However, not all newsletters are created alike. […]

At its core, marketing is about connecting with clients in the right place at the right time. In this era of the internet, the right place is often online. That makes digital marketing crucial to law firms trying to grow. We get a lot of questions about what, exactly, digital marketing is. Here’s a quick […]

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. Here are ten of our favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law Firms 1. Layered Audience: […]

For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online ads. So, why are law firms reluctant to dip their toes into online advertising? In this particular game of […]