Category: Content Marketing

In-House Counsel Care About Content, Not Awards

I recently attended the Legal Marketing Association – New York Chapter’s annual General Counsel Forum. As usual, the event was very well attended by marketing professionals at some of the leading law firms in the country. This year’s forum featured a panel that included: Marla Alhadeff, deputy general counsel and global head of litigation and […]

3 Steps to Developing a Law Firm Content Marketing Strategy

Creating an effective law firm content marketing strategy means making sure you’ve clearly defined your goals. In this blog post we discuss three steps you can take to develop a law firm content marketing strategy to accomplish your overarching business development objectives. 1. Create a content mission statement A content mission statement is a great […]

Law Firm Content Marketing: A Long Term Relationship

Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the investment works. Law firm content marketing allows firms to build a following for their […]

Generating Opportunities with Law Firm Content Marketing

Law Firm Content Marketing for Business Development and Lead Generation Reading the title of this blog, you’re probably thinking, “How can content marketing help my law firm?” Content marketing has proven to be a successful marketing tool for various businesses throughout the past two centuries. One stellar example of impactful and enduring content marketing is […]

What is a Practice Platform?

The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.

The Challenge of Building Trust Online

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]

Two Ways to Immediately Improve Your Law Firm's Content Marketing

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]

Why Corporate Journalism Is a Bad Idea for Law Firms

Last week I wrote about the 2014 digital and content marketing survey that was just released by Greentarget and ALM. This is one of the most informative bits of research available on the legal market (or more precisely on law firm marketing). As it only gets updated annually I thought it would be worthwhile to […]

Message to CMO's — Wake Up and Smell the Content!

Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]