Category: Content Marketing

These days, when you need something, your first reaction is to reach for your phone. The same can be said about your target market. If they want information right away, they will reflexively use their mobile device to do research. That’s why now, more than ever, videos made specifically for mobile devices are necessary for […]

This year Good2bSocial launched the Legal Marketing 2.0 podcast because we practice what we preach. And what an amazing journey it’s been, meeting and engaging with innovators and thought leaders in the legal profession and sharing thoughtful insights and useful tips for legal marketers and lawyers. We’d like to take this time to thank our […]

People are more drawn to visual content than written materials. It’s the brain’s natural response. Visuals are faster and easier to digest. In the past few years, industries have worked out ways to utilize this cognitive process to promote products or services. As such, there has been a significant surge in video marketing. As per […]

E-books are a time-tested way to get the word out about your knowledge, skills, and expertise and provide helpful information to your target audience on a particular subject. If done correctly, e-books can also help to generate a healthy flow of income. The main goal of an e-book is to obtain leads. E-books are the […]

According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received […]

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]

A webinar is an online presentation meant to provide the audience with valuable information. Thought leadership is vital to positioning lawyers as experts in their practice areas which is why a webinar is an ideal opportunity to share your law firm’s specialized knowledge. Typically a webinar consists of a presenter speaking while the audience listens, […]

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]

Did you know that your email marketing list goes down in value by roughly 22% each year? Some subscribers opt-out of your list. Contacts change their email addresses without you knowing. Others just abandon the email address they use exclusively for filling out website forms. All of this becomes a problem if you’re trying to […]

In the world of online marketing, one of the most powerful platforms lawyers can use to get their message out, build a brand, and establish trust is video marketing. The Internet has transformed the idea of marketing through video into an easily accessible, affordable, and even interactive new medium. The days of spending tens of […]

Podcasts are exploding in popularity and the legal profession is no exception. Podcasts can be newsy, entertaining, or educational. Or, a mix of all three. And, they’re great for listening at the gym or on the go. Here, then, are 10 legal industry podcasts you should subscribe to. You probably wouldn’t be interested in every […]

As we reported recently, according to 2017 State of Digital & Content Marketing Survey, only one in four law firm marketers say they have a documented content strategy.  I’d wager that it’s because the vast majority of content producers don’t have a content marketing mission statement – the document you need before crafting a content strategy, […]