Just as the website is an important part of your law firm’s business, a FAQ (Frequently Asked Questions) page is an important part of the website. A well written FAQ page brings several benefits to both you and your site visitors. If you haven’t put a FAQ page together for your law firm’s site, it’s time to start working on one. Following are some key points to consider.
Why Have a FAQ Page?
The main purpose of having an FAQ page is to answer any questions your website visitors might have. Likewise, it allows your company to talk about your services in a reassuring manner. Being able to foresee a concern is a great skill that attracts more clients as well.
There are a number of reasons why you should devote an entire section for frequently asked questions.
It saves you time, effort, and resources
You have to expect that when you are selling something, people don’t just buy it without knowing every little thing about it. By creating a FAQ page, you will save yourself the trouble of having to answer the same question over and over through phone calls or emails. Having a team of customer service representatives who can attend to clients is good. However, being ready with answers is better and more productive.
It affirms your expertise
As mentioned, having foresight is an outstanding skill. It speaks a lot about the kind of law firm that you are. Having a FAQ page tells people that you are experts in your field. It shows that you not only know what you’re talking about, you understand what will require a deeper explanation to someone on the outside. People get an instant sense that you are able to help and take care of them.
FAQ pages are great for SEO
On a technical level, FAQ pages are naturally full of keywords and search terms that are relevant to the services your law firm provides. A well written page can rank for all kinds of different searches. The copy of each question and answer should be considered part of your SEO keyword strategy.
It provides original content to share on social media
Think about FAQ pages the same way you think about blog posts you share on social media. Each page can be share at intervals throughout the year. Your law firm FAQ page is part of your content and social media strategy.
How to Create a FAQ Page
A FAQ page can only be considered effective if it answers real customer questions. To make sure you are on the right track, here are some basic steps to follow:
Log every question from your clients
A prospect finds you by entering his or her problem into a search engine. You’ve likely encountered the problem before, If you logged the problem and added an answer on your FAQ page, the search engine can pick that up. FAQs include questions about substantive as well as procedural issues. Want to provide more value? Expand on the answer in a blog post and link to the post from the FAQ page.
Gather all the data you can about your law firm
List all of your services together with the rates, packages and special offers. Include procedures for setting up consultations, payments, payment methods and plans, etc. From this data, try to think of common questions and concerns your clients might have and start writing out the questions and their answers.
Arrange the questions in an orderly format
Try to arrange them in a way that matches your clients’ train of thought. It’ll be up to you to figure out what you think works best. It could be from the most basic to the most crucial, or the least important to the most important. Another way is by grouping questions by category.
Pick a style
The FAQ page is generally like a list of short conversations. The idea is to make it sound like you are an accommodating customer service representative. Your style is your call, though. It’s up to you if you wish to make it formal or more personal. It really depends on the personality that your firm wants to present.
Add media elements and design
It would be nice to include photos or videos where it makes sense. This makes the page more interesting and engaging. It wouldn’t hurt to have a nicely designed layout for the page too. Making the page easy to read is important. Having answers to common questions doesn’t help anybody if it’s impossible to find what you’re looking for.
Without a doubt, an FAQ page is an integral part of any website. Master its ins and outs and apply these best practices to your site, and you’ll find your clients’ level of trust in your brand exceeding your expectations.