This year Good2bSocial launched the Legal Marketing 2.0 podcast because we practice what we preach. And what an amazing journey it’s been, meeting and engaging with innovators and thought leaders in the legal profession and sharing thoughtful insights and useful tips for legal marketers and lawyers.
We’d like to take this time to thank our wonderful guests and you, our faithful listeners, and to showcase the most popular episodes of the year.
Here, then, are the top downloaded Legal Marketing 2.0 episodes of 2017.
We were excited to launch the podcast but be gentle in your assessment; this was our first broadcast. It’s all about starting, getting that first one under you belt, and learning and improving along the way.
What a privilege to have one of the most widely respected and accomplished person in legal tech journalism on the podcast. All while maintaining his own law practice.
Although one of the most recent podcast interviews, this popular episode zoomed into the top 10. In addition to offering great insight and takeaways for Big Law marketers, Baker McKenzie’s terrific duo, Will White, Global Director of Marketing, and Erin Nixon, Head of Digital Marketing, encourage legal marketers to: “Don’t be afraid to fail!”
K&L Gates Chief Marketing Officer Jeff Berardi shares insights on marketing, business development and client development, how to get lawyers at the firm involved in initiatives, how to use analytics to make decisions, and his philosophy on generating client-centric thought-leadership content.
What are some of the benefits – and issues – marketers face with law firm directory submissions? Industry veterans provide useful insight and practical advice on the process of law firm directory submissions.
What is client journey mapping and why is it important for lawyers and law firm marketers? Big Law veteran Yolanda Cartusciello shares her wealth of knowledge and experience.
Lawyer, entrepreneur, and social media maven, Adrian Dayton, talks about evaluating data so lawyers and marketers can make more informed decisions when it comes to crafting a social media strategy. And, we do a deep dive on LinkedIn, which is becoming more social, and opening up opportunities for lawyers to build their networks and share content.
Fifteen-year veteran and Legal Marketing Association leader, Stefanie Marrone, shares her insights and tips on crafting marketing strategies for small firm vs. big law.
Law firm business development manager, speaker, writer, and fellow podcaster, Rich Bracken, on developing a book of business: You’re never in a bad situation if you have a full pipeline. And you can’t build a full pipeline if you’re not doing business development.
What is your purpose? Who is your audience? What are their needs? What is your plan of action? We chat about how to go about building your thought leadership platform.
Thanks for listening. We have some exciting developments coming in 2018, so stay tuned! We welcome feedback and suggestions for topics and guests at firstname.lastname@example.org.