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Last summer, I wrote an article about how Instagram is a largely untapped channel for law firms. In the course of a year, Instagram for law firms has become a little more important with 16% of AmLaw 100 firms currently utilizing the platform. But what are law firms actually posting on the image-centric site? And […]

Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when LinkedIn opened up the publishing part of its platform to all its […]

What are meta tags? What’s a meta description? Pretty hard to know you’re creating effective ones if you’re not sure what they are. In the vast world of SEO, meta descriptions are an important component that can be tricky – but necessary – to create. Meta tags are HTML elements that provide information about a […]

Last week we discussed a few of our favorite tools for Twitter. Today, we’re talking about useful Facebook tools for law firms that make your marketing more effective on the platform. We asked several top marketers what some of their favorite tools are for Facebook, the largest social network. There are so many to pick […]

Law firms are always looking for ways to grow the number of followers and reach on their social networks. One great tactic to accomplish this is influencer marketing. You might have heard of influencer marketing before. You might even know that it’s a big trend in the marketing world, literally changing the face of promotions […]

Last week, LinkedIn made a new announcement about the future of LinkedIn Groups. Law firms that use LinkedIn for professional networking or legal marketing will want to ensure that they understand what the changes are and how it may affect their current efforts. LinkedIn announced the return of new LinkedIn Groups to the mobile version […]

Twitter is a great social media channel for law firms looking to raise awareness of their services and enhance their thought leadership position. Many law firms focus on creating and curating quality content, gaining and managing followers, and working on engaging with their target audience, Twitter marketing requires significant time and resources in order to […]

As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law firm and potential clients. Unfortunately, according to the World Wide […]

How often do you use Facebook? How about other social media? Do you consider what happens to information that you’re willingly sharing? Even if you don’t give much thought to these concerns in your personal life, if you’re marketing your law firm in today’s world, you need to start. Consumer privacy, data leaks, and questions […]

Building a solid link profile is a necessity in growing your law firm’s reputation online. A high-functioning link profile not only shows that you are an authority in the field, but you are up-to-date on relevant trends that are happening in the law community. Having a positive online presence means your firm is in the […]

If you’re not familiar with call tracking, you could be missing out on a key way to strategically target clients and gain valuable insight that will help with your marketing and business development efforts. Here’s what you need to know. What is call tracking? Call tracking (otherwise known as call analytics, attribution, or intelligence) is […]

In what seems like a weekly occurrence, we hear from law firms wanting to know how they can grow their following and reach on social media. While there are many way to grow your audience on social media, typically we recommend two main methods: employee advocacy and influencer marketing. Each of these has their own […]