Twitter is a great social media channel for law firms looking to raise awareness of their services and enhance their thought leadership position. Many law firms focus on creating and curating quality content, gaining and managing followers, and working on engaging with their target audience, Twitter marketing requires significant time and resources in order to achieve success and generate a meaningful return on investment. Luckily, with the growth of social media marketing, several tools have been developed to make a law firm marketer’s job easier.
There are hundreds of different tools that law firms can use to make Twitter marketing more effective. Below we provide five Twitter tools for law firms that are some of our favorites.
ManageFlitter allows you to keep track of when someone unfollows you on the Twitter. Hopefully, losing followers isn’t a regular thing for your firm, but this service can help you see when people are doing it and track trends so you can dig deeper. It’s great for pinpointing key times when you lose multiple followers, or seeing if an influencer or important follower drops off.
Twitter chats are a great way to engage your audience, answer questions, or attract new followers. Hosting chats is an impactful way to interact with prospective clients. However, they can be complicated to manage. Tchat.io helps you do that. Don’t forget to create a hashtag for tweeting about your chats. After doing so, you can enter that hashtag into Tchat to see conversations going on in real time and interact with the participants.
Twitter can be great for driving traffic to your website – but you need to know what type of content people are interested in. Buzzsumo is a tool that allows you to see which content is most socially shared. Simply enter a given topic, keyword, or website, and Buzzsumo will show you which articles have been tweeted the most. This is great for developing your own shareable content.
Hashtags are everywhere. Savvy marketers know that creating meaningful hashtags takes a lot more than just putting some words behind a # symbol. To get the most out of hashtags on Twitter, you need to use ones people actually search for. RiteTag can help you do that, by rating hashtags you’re considering. As you start typing into the entry field, RiteTag gives you instant feedback on the quality of your hashtag. #Superhelpful!
The speed of media and information sharing today is incredible. Trending topics change rapidly on Twitter, but many legal marketers find new audiences by engaging with them (known as “trendjacking”.) A good way to gain exposure and remain relevant is to see what topics are popular and then create and share content related to it. Trends24 makes it easier to do that by allowing you to see what topics have been trending throughout the day, and even viewing them by location.
We’re fans of all of these twitter tools for law firms, but there are many more to explore. If you need help building the best Twitter strategy and are looking for ways to maximize the value of your social media strategy, we can help. In the meantime, keep following along on the blog as we explore great tools for each social media platform.