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Law firms are notoriously busy places. Between billable hours, business development, and administrative tasks, there’s not much time left for marketing and advertising. We find that it’s typically for this reason that many lawyers continue using traditional methods that they have seen success with in the past. Though these mediums may be outdated in some […]

One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients. Discover why personalization is so important and how to go […]

LinkedIn is widely known as the most important social and communication platform for professionals. Not only does it allow you to build credibility for your company and brand, it’s a great tool for networking and marketing. Are you using it effectively? At the start of the new year, why not make a resolution to start […]

Law firms, as with any other business, should ensure they make use of SEO tactics to increase their rankings on search engines. This will boost search visibility and increase the number of potential clients who find your firm via online searches. All the information regarding SEO strategies can be overwhelming, so stick to reputable guides, […]

Digital marketing has become an integral part of the marketing and business development efforts of law firms. A September 2018 survey we conducted with the Legal Marketing Association (LMA) found that more than half of firms surveyed ranked the importance of digital marketing as a 4 on a scale of 1 to 5, a trend […]

Law firms working on their digital marketing should be sure to develop an SEO strategy. Without SEO, or search engine optimization, you will be missing out on a key aspect of advertising: the ability to find your law firm just by searching for relevant keywords. A website without optimization is similar to having a store […]

With firms utilizing innovative content strategies and various digital techniques, digital marketing has grown to become one of the legal industry’s most powerful tools – one that maintains the potential for growth in years to come. However, as reported in the 2018 Social Law Firm Index, there’s one component many Am Law 200 firms are […]

New Year’s is the perfect time to reflect on the past year and make resolutions for the next. It’s also the perfect opportunity for us to look back at our most popular blog posts of 2018. It’s always valuable to reflect on what people are most interested in when it comes to legal marketing, as […]

Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on your unique circumstances. Many of the areas where you can […]

In September, we partnered with Legal Marketing Association to conduct a survey of several law firms on their digital marketing efforts. We were able to share a wealth of valuable data about what firms are doing, how they’re measuring, and where they can improve when it comes to digital marketing. The biggest takeaway? Many firms […]

As a law firm, you understand the importance of search engine ranking and traffic, and you have likely put a great deal of effort toward ensuring these things put you close to the top of the page. But what happens following a website redesign? You do not want all your previous hard work to go […]

The 2018 Social Law Firm Index takes a comprehensive look at the top 200 law firms in the country (as ranked by The American Lawyer) and analyzes, measures, and ranks each firm’s reach and engagement across a variety of social media channels and content platforms. LinkedIn continues to dominate as Big Law’s preferred social channel. […]