All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that posting at certain times is better than others. Here’s what legal marketers need to know about the best social media posting times for law firms.
HubSpot completed a survey of over 300 marketers in their network, across a variety of industries and platforms. This blog summarizes HubSpot’s most recent findings, as well as other sources on the best social media posting times.
The Best Social Media Posting Times for Law Firms
The Best Time to Post on Instagram
When it comes to Instagram, the majority of marketers said the best time to post was between 6 and 9 pm. Secondarily, between 12 and 3 pm and from 3 pm to 6 pm showed positive engagement rates. The study shared that the best day to post was Saturday, with the lowest performance rates on Monday. It’s important to note the differences between B2B and B2C performance. However, B2B brands alone said Friday was their best day for social media posting. In general, the worst times to post were 6 – 9 am and 9-12 am.
Perhaps not surprisingly, respondents to the survey shared results that were similar on Facebook and Instagram. Again, the majority of posters cited the 6 to 9 pm time slot as their most successful. Mid to late afternoon is also a great window for posting to this platform, with 12 – 3 pm performing second best.. The best days to post are Fridays and Saturdays and the worst is Sunday. Some industries had success posting in the morning, but the data shows that legal marketers aren’t likely to perform well posting from 6 – 9 pm at night and from 12- 3 pm in the afternoon.
The Best Time to Post on Twitter
Traditionally, Twitter was thought to draw more early morning users who start their day by scrolling for the latest news. For the same reason, they also tend to draw more late-night users than other platforms. Even with this common belief, Twitter posts performed the best in the morning, generally between 9 am and noon. Most marketers said their posts did the best between 9 am – 12 pm. This window was followed by 12 pm – 3 pm and 3 pm to 6 pm. Marketers also reported that Friday was the best day to post on the platform. Somewhat surprisingly, the worst times to post were reported to be 6 am – 9 am. This goes against some of the common advice regarding a Twitter schedule, so it’s worth testing and observing your own results on the platform.
LinkedIn is worth paying particular attention to since it’s such a lead generator for the legal industry. With its focus on a business environment, it’s no surprise that weekday posts can experience higher engagement than some other platforms. Mondays tend to have the highest performance, followed by Tuesdays and Wednesdays. The lowest-performing days were reported to be Sundays and Saturdays. The data shows that you should aim to post on LinkedIn between 9 am and 12 pm, 12 pm – 3 pm, and 3 – 6 pm.
The Best Time to Post on YouTube
According to data from a Pew research study, over 80% of adults use YouTube. With video content becoming more important, we can expect that reach to grow. Similar to the other platforms, the best times to post fall between noon and 9 pm, with the windows ranking in this order: 6 – 9 pm; 3 – 6 pm; 12 – 3 pm. The majority of respondents shared the highest success rates on Saturdays, followed by Fridays. Tuesday tended to perform the worst. They also shared that the lowest-performing time slot was from 6 – 9 am.
TikTok has become the go-to platform for short-form video content. Particularly among Gen Z and millennial users, TikTok has become quite popular with its reach expected to expand. Marketers who use the platform share that the ideal times to post are from 6 to 9 pm, 3 to 6 pm, and 12 to 3 pm. B2B brands had the most success on Fridays. Most marketers don’t recommend posting in the morning (from 6 – 9 am) or on Tuesdays or Mondays.
The Best Time to Post on Threads
While Threads is still a new social media app, many sources are already collecting data on the best times to post. The best time to post on Threads is from 8 am to 11 am, 2 pm – 3 pm, 7 pm to 9 pm, and lastly from 11 pm to 2 am. Most recommend 8 am – 11 am as the best time window and Thursday and Friday as the best days.
Although data can point toward smart tactics on each social media platform, results are going to vary based on your own audience and other factors. It’s important when researching the best social media posting times for law firms to tailor your approach to the social media users who follow and engage with your firm. If you haven’t collected your own data yet, begin by posting regularly and then reviewing your performance across each platform over time. You may find that certain content types perform better at certain times, and other nuanced insights can help you to optimize your strategy. For more tips on maximizing your reach and engagement on social media, get in touch with our team today.