by Guy Alvarez | Oct 21, 2022 | Social Media
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity. Now, they are rolling out these features on a...
by Kevin Vermeulen | Sep 29, 2022 | Social Media
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By building their own personal brands and...
by Guy Alvarez | Sep 16, 2022 | Social Media
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its advertising landscape takes time to navigate...
by Noreen Fishman | Sep 15, 2022 | Social Media
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake....
by Noreen Fishman | Sep 9, 2022 | Measurement and Analytics, Social Media
Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t aware of their capabilities. Here’s how you...
by Noreen Fishman | Aug 29, 2022 | Social Media
LinkedIn is constantly improving, and they recently introduced a feature that many legal marketers will find valuable. While it’s been in a beta phase, the full rollout of this new functionality is currently underway. The new feature on LinkedIn Ads is called Audience...
