Category: Social Media

Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173 billion. As you can see, many companies have invested in paid social media. Are you one of them? If not, […]

LinkedIn is one of the most powerful platforms for law firms and legal marketers. Its professional focus makes it the ideal space for networking, showcasing expertise, and attracting potential clients. This blog post will provide actionable tips to help you harness LinkedIn’s full potential and grow your law practice. The Power of LinkedIn for Law […]

How much does your law firm rely on Instagram? If you’ve been paying high acquisition costs using the platform, you might want to reconsider. There are ways to grow and engage your Instagram following without simply paying for more ads. In this post, we are covering how to convert your Instagram followers into potential clients.  1. […]

LinkedIn is more than just a networking platform. For law firms and legal marketers, it’s a powerful tool that can help elevate your brand, connect with potential clients, and showcase your expertise. In 2024, LinkedIn has introduced several updates and features that can significantly enhance your advertising efforts. This blog post will guide you through […]

In today’s digital landscape, social media plays a pivotal role in shaping your firm’s image, engaging with clients, and attracting new business. But how do you know if your social media efforts are truly effective? The answer lies in performing a comprehensive social media audit. What Is a Social Media Audit? A social media audit […]

Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community, and bolster their brand. But as Instagram evolves, it’s crucial to stay updated with the latest features and trends. This blog post […]

In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook, Twitter, etc., before hiring a service or purchasing a product.  So, you can be sure potential clients will […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]

In an ideal world, every TikTok you create will go viral — but that’s not how the world works. The nature of social media means that consistency often yields better results than virality. In this blog, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available […]

Learning how to measure your law firm’s success on social media can be a tricky task. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in different ways and use different terms to describe them. In reality though, once you know what to […]

In the dynamic world of legal marketing, maintaining a robust and consistent online presence is more crucial than ever. The year 2024 brings with it new challenges and opportunities for law firms looking to enhance their digital footprint. At the heart of this effort lies an indispensable tool: the content calendar. In this blog, we’ll […]

LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option remains a smart way to modernize the traditional e-newsletter approach […]