Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it requires to be successful in the medium. Fortunately, there are tools available to make a marketer’s job easier when it comes to social media marketing. Here are fifteen of our favorite social media tools for law firms.
1. HubSpot’s Social Inbox Tool
HubSpot offers a number of tools, from marketing automation to a full content management system. Their Marketing Hub allows you to create and manage social media posts, videos for social, and conversations from their platform. Many law firm marketers report saving valuable time using the features provided.
Related; What Is Marketing Automation and How Can It Benefit Your Firm? [On-Demand Webinar]
An Instagram follower growth service, this company helps law firms obtain more organic followers on Instagram. They do this by “liking” around 30,000 carefully targeted photos per month in order to get actual users (not bots) to follow your account. They are known for their friendly and responsive support team.
3. SEMrush Social Media Tracker
Not only does SEMrush allow you to create, schedule, and track your own posts, it also lets you track and analyze your competitors’ posts, too. Use the platform to see how often your competitors are publishing, whether or not their follower count is growing, and what posts and hashtags seem to be driving the most engagement.
4. Google Analytics
Of course this tool makes the list of best social media tools for law firms. Google Analytics is one of the most widely used analytics tools to track user behavior on websites, but you can also track social reports under its reporting tab. Plus, it’s completely free!
Google Analytics can help you learn which social media platforms work the best for your law firm. You can also gain insights on social media platforms driving the maximum traffic to your website.
If you’d like to prepare for the latest Google Analytics update that will impact law firms, make sure to watch What Law Firms Need to Know About Google Analytics 4.
Do you have multiple Twitter accounts you need to keep track of? Using TweetDeck, you can monitor and administer multiple accounts from one easy interface. TweetDeck offers a host of features including scheduling tweets for the future, monitoring hashtags and trends and more.
Mention is an extremely comprehensive social listening tool. With Mention, you can monitor mentions of your law firm, your attorneys or your competitors in real time. Mention can alert you, in real time, whenever these keywords are mentioned on social media, forums, blogs and even news sites, and you can quickly respond to the messages right from the platform.
The tool comes free or with a very small monthly fee, and allows users to plan and schedule all social posts with a drag-and-drop calendar. Tracking analytics, you can also find the best times to post. You can use their website or on-the-go app and it’s easy to set up.
An Adobe tool, this product is for editing and organizing photos, helping marketers to showcase vibrant and on-brand visuals. There are sliders, filters, and many other features that will help you create beautiful photos even if you’re new to editing.
Another fantastic social media tool for law firms is Canva. Canva offers a free option in addition to a paid plan. It’s an easy-to-use graphic design tool that uses a drag-and-drop interface plus a massive library of over two million graphic elements. Users can create custom, branded graphics across social media accounts. If starting from scratch seems intimidating, you can use one of their templates for everything from Facebook banners to Instagram Stories.
A totally free tool, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Though it’s designed more for lifestyle brands, anyone can use it to ramp up engagement with their followers.
As social importance increases, so do fake followers. This service helps to weed out fake followers so that they don’t bring down your engagement. In this way, your firm can understand their true organic reach as well as analyze your real audience to better understand their demographics.
This website provides an easy way to edit photos for social media, and charges a per-photo fee to do so. The best part is that users don’t need to do the work – simply submit a photo and the website’s experts will edit within 24 hours. Users say this tool makes their photos look more professional and compelling.
This platform automates the time-consuming process of creating professional, engaging multimedia assets for campaigns. Quuu sends its users relevant, high-quality content from their interests each day, which they can easily schedule using any popular scheduling tool like Hootsuite or HubSpot. Users choose from over 500 interest categories and receive content suggestions based on those choices.
Demand for video content is on the rise, with more social networks putting more emphasis on it. An example is Instagram’s launch of IGTV. This is why your law firm needs to consider using tools like Biteable.
Biteable makes it easy for users without prior editing experience to create video content in minutes. Users can create a video from scratch using their broad library of templates, animations, and footage. The platform comes with templates and a video builder that make it easy to create your content.
15. Design Wizard
This tool helps users to create different types of content, like photos and videos, with no professional editing experience. It’s great for people who have a limited budget or limited time. This tool seamlessly integrates with HubSpot.
The right social media tools for law firms can help you save time, build brand awareness, and stay organized. These are some of the best social media tools that you can choose from to ace your social media marketing. Use these tools to effectively manage all your law firm’s social media accounts and content.
Do you need help driving real business results through social media? Our social media offerings can be customized to your law firm’s needs and realities. In addition to social media management, we offer social media consulting and training for our clients. Contact us today for a free consultation.
This post has been edited and republished from Aug. 31, 2021.