Social Media Tools for Law Firms

Social media is more important than ever, but unfortunately, using it is also becoming increasingly time-consuming and complex. The more options there are and the more features that platforms add, the more knowledge and resources are required to be successful in the medium. Fortunately, there are tools available to make a marketer’s job easier when it comes to social media marketing. 

Here are fifteen of our favorite social media tools for law firms.

1. HubSpot’s Social Inbox Tool

HubSpot offers a number of tools, from marketing automation to a full content management system. Their Marketing Hub allows you to create and manage social media posts, videos for social, and conversations from their platform. Many law firm marketers report saving valuable time using the features provided.

2. Kickstar

An Instagram follower growth service, this company helps law firms obtain more organic followers on Instagram. They do this by “liking” around 30,000 carefully targeted photos per month in order to get actual users (not bots) to follow your account. They are known for their friendly and responsive support team.

3. SEMrush Social Media Tracker

Not only does SEMrush allow you to create, schedule, and track your own posts, but it also lets you track and analyze your competitors’ posts. Use the platform to see how often your competitors are publishing, whether or not their follower count is growing, and what posts and hashtags seem to be driving the most engagement.

4. Google Analytics 4

Google Analytics 4 is one of the most widely used analytics tools for tracking user behavior on websites, providing invaluable insights for businesses and organizations of all sizes. Best of all, it’s completely free, making it accessible for everyone! With its robust features, Google Analytics 4 can help you understand which social media platforms yield the best results for your law firm, enabling you to fine-tune your marketing strategy. You can delve into detailed reports that reveal which specific social media channels are driving the highest traffic to your website, helping you identify where to focus your efforts and resources for maximum impact. By leveraging these insights, you can enhance your online presence and attract more clients effectively.

Related: What Law Firms Need to Know About Google Analytics 4.

 5. TweetDeck

Do you have multiple Twitter accounts you need to monitor? TweetDeck allows you to monitor and administer multiple accounts from one easy interface. It offers a host of features, including scheduling tweets for the future, monitoring hashtags and trends, and more.

6. Mention

Mention is an extremely comprehensive social listening tool. With Mention, you can monitor mentions of your law firm, attorneys, or competitors in real time. Mention can alert you, in real-time, whenever these keywords are mentioned on social media, forums, blogs, and even news sites, and you can quickly respond to the messages right from the platform.

7. Later

The tool comes free or with a very small monthly fee and allows users to plan and schedule all social posts with a drag-and-drop calendar. Tracking analytics, you can also find the best times to post. You can use their website or on-the-go app, and it’s easy to set up. 

8. Lightroom

An Adobe tool, this product is for editing and organizing photos, helping marketers showcase vibrant and on-brand visuals. Sliders, filters, and many other features will help you create beautiful images, even if you’re new to editing. 

9. Canva

Another fantastic social media tool for law firms is Canva. Canva offers a free option in addition to a paid plan. It’s an easy-to-use graphic design tool with a drag-and-drop interface and a massive library of over two million graphic elements. Users can create custom, branded graphics across social media accounts. If starting from scratch seems intimidating, you can use one of their templates for everything from Facebook banners to Instagram Stories.

10. Unfold

A totally free tool, Unfold is an iOS and Android app that helps you create beautiful templates for Instagram stories. Though it’s designed more for lifestyle brands, anyone can use it to ramp up engagement with their followers. 

11. HypeAuditor

As social importance increases, so do fake followers. This service helps weed out fake followers so they don’t bring down your engagement. In this way, your firm can understand its true organic reach and analyze your real audience to better understand their demographics.

12. Retouchup

This website provides an easy way to edit photos for social media for a per-photo fee. The best part is that users don’t need to do the work – simply submit a photo, and the website’s experts will edit it within 24 hours. Users say this tool makes their photos look more professional and compelling. 

13. Quuu

This platform automates the time-consuming process of creating professional, engaging multimedia assets for campaigns. Quuu sends its users relevant, high-quality content based on their interests each day, which they can easily schedule using any popular scheduling tool like Hootsuite or HubSpot. Users choose from over 500 interest categories and receive content suggestions based on those choices.

14. Biteable

Demand for video content is rising, with more social networks emphasizing it. An example is Instagram’s launch of IGTV. This is why your law firm needs to consider using tools like Biteable.

Biteable makes it easy for users without prior editing experience to create video content in minutes. Users can create a video from scratch using their broad library of templates, animations, and footage. The platform comes with templates and a video builder that make it easy to create your content.

15. Design Wizard

This tool helps users to create different types of content, like photos and videos, with no professional editing experience. It’s great for people who have a limited budget or limited time. This tool seamlessly integrates with HubSpot.

Takeaway:

The right social media tools for law firms can help you save time, build brand awareness, and stay organized. These are some of the best social media tools you can choose from to ace your social media marketing and effectively manage all your law firm’s accounts and content.

Do you need help driving real business results through social media? Our social media offerings can be customized to your law firm’s needs and realities. In addition to social media management, we offer social media consulting and training for our clients. Contact us today for a free consultation.