Social media marketing is an essential piece to any law firm’s online marketing strategy. When it comes to the fundamental tenets of a practical and effective social media strategy for law firms, it’s extremely impactful to learn best practices from people who are experts in the field. Fortunately, many pioneers in the social media space have written extensively on the matter. In order to help firms gain a better understanding of best practices, we’ve compiled a list of the the 10 best social media marketing books for lawyers to read in 2020.
1. Networking in the 21st Century… on LinkedIn: Creating Online Relationships and Opportunities by David J.P. Fisher
Though this list is in no particular order, this book is listed first for a reason. In today’s professional marketing climate, LinkedIn is a must for lawyers. This best-selling book provides tips to build more effective offline relationships in a world of online connectivity. His focus is on creating real value and opportunities through the LinkedIn platform. To learn more about how to leverage LinkedIn to gain more business, take a look at our recent post: LinkedIn for Lawyers: 10 Steps to The Perfect Profile.
2. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too by Gary Vaynerchuk
A serial entrepreneur, speaker, and author, Gary took his $3 Million wine business to $60 million through a savvy YouTube and social media strategy. Based on that success, he started his own digital agency. His book pulls from his own experience and those he’s encountered through his work. The underlying purpose of this book is to motivate the reader and to promote the “I can do it” mindset that Gary Vaynerchuk lives by.
3. YouTube Growth Hacking by Jeff Abston
You’ve heard us mention that video is the new king of content, and YouTube has over 2 billion active users each month. The book shares technical and practical strategies that will help firms in every stage of operations to leverage YouTube for sustainable growth.
4. Everybody Writes by Ann Handley
Since we know content is at the forefront of marketing for successful law firms, it makes sense to take some advice from this author and marketing expert. The book provides a clear step-by-step guide on how to write content for online marketing assets including social media.
5. The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Richard Shotton
This book is brought to you by a behavioral science expert and explores how those discoveries can be applied to marketing. Shotton’s theory is that social media is today’s most powerful tool, allowing marketers to really get inside the day-to-day lives of potential clients. After reading the book, you’ll have insight on what drives prospects to make certain decisions and how to influence them.
6. One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane
Brendan is a growth strategist for Fortune 500 companies, as well as a growth hacker and keynote speaker. His focus is making a significant impact through social media and standing out against the noise. The book provides tips on creating thoughtful and valuable content, but offers fascinating interviews with influencers and celebrities.
7. Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
Derek is the host of the podcast “Crazy Genius” and also has a massive following on social. He has developed some unique theories about what content goes viral on social media. In this book, he evaluates the hidden psychology of why we like what we like and how marketing invisibly shapes all of our lives.
8. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits by Jeremy McGilvrey
There once was a time when Instagram was reserved for food, fashion, and travel influencers, but those days are gone. Now, it’s key for any business, law firms included, building sustainable growth to have a presence on Instagram. Jeremy is an award-winning marketing consultant with a huge following on YouTube, and in this book he shares tips on growing your following in a brief period. You will also learn more about how to leverage Instagram marketing to grow your overall firm.
9. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
Donald Miller is a business owner who has shared his theories on building story-telling messaging in previous books. The goal of the book is to help firms craft messaging in a way that resonates with viewers in order to grow their following and their overall business.
10. The Social Media Marketing Workbook: How to Use Social Media for Business by Jason McDonald
Jason is extremely experienced in digital strategies like social, search engine optimization (SEO) and Google AdWords. This book is the perfect choice for lawyers who are just beginning their social media efforts. It breaks down the important parts of content and promotional strategy in action-oriented ways.
It’s a new year, and that means the timing is perfect to set a goal of how you can learn how to fuel your law firm’s growth on social media. We’ve offered this list of the 10 important social media marketing books for lawyers as a place to start. And of course, to continue to expand your social media knowledge, subscribe to our Legal Marketing Newsletter to follow along with our blog! We offer plenty of social strategies and tactics to help you make this year your best yet.