Author: Daniel Lopez

Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal services are presented and consumed. Through a seamless fusion of online and offline channels, omnichannel campaigns have the power to deepen […]

LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and attorneys, LinkedIn is not just another social network; it’s a robust tool that can shape their professional footprint and relationships. In recent years, the […]

Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective marketing channels available. Because of that evolution, what worked 5 years ago no longer works today. There is more […]

LinkedIn ads for law firms shine in this growing field, providing customized messages to professionals and uncovering top leads.

In the competitive world of online marketing, law firms are increasingly seeking ways to cut through the noise and connect with potential clients authentically. One powerful tool that has been underutilized in the legal industry is the LinkedIn Insight Tag. This robust feature from LinkedIn enables precise tracking of website actions, paving the way for […]

With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking.  It’s essentially the only social media platform that combines thought leadership with a mostly professional audience, which makes it a great place for law firms. But success on LinkedIn isn’t guaranteed. To see success on the platform, law firms need to […]

Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities. If you’re trying to get a feel for the deeper impact of your campaigns, new enhancements at LinkedIn can help. […]