Category: Legal Marketing

A Guide to Marketing for Small Law Firms

Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms can’t compete, though. In fact, small firms can capitalize on specific tactics to create a successful, sustainable […]

20 of the Best Tips for Marketing Law Firms

Effective marketing is key to the growth of your law firm. However, what constitutes “effective” marketing is always changing and evolving. It’s important to stay on top of marketing fundamentals, as well as the latest trends. Our experts have compiled some of their favorite tips for marketing law firms.  Tips for Marketing Law Firms 1. […]

10 of the Most Underrated Tactics for Marketing Law Firms

Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table. Here are some of our favorite underrated tactics we recommend for marketing law firms. Try building a […]

Marketing for Attorneys: The Ultimate Guide to Personal Branding

The more active you hope to be online, the more important it is for you to have a personal brand established. Social media activities, various websites or online portfolios, blogging, and other digital efforts all contribute to a unique identity and image. Have you given much thought to your personal branding? Here’s everything you need […]

How to Create High Converting Lead Magnets for Marketing a Law Firm

Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert into leads. There’s one tactic we recommend using above all others when it comes to […]

Top Legal Marketing 2.0 Podcast Episodes of 2022

The Legal Marketing 2.0 Podcast got off to a great start in 2022, with legal industry thought leaders joining Good2bSocial Founder and CEO Guy Alvarez to discuss the most important trends and issues impacting the legal industry today.  Here is a summary of our top podcast episodes from the first half of 2022. 1. Podcast […]

How to Engage B2B Decision Makers with Legal Marketing

If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and direction. How can you effectively reach the C-Suite with legal marketing? Follow these tips to engage B2B decision-makers and sign more B2B deals.  […]

7 Digital Marketing Skills Needed by Legal Marketers Today

How can law firm marketers future-proof their marketing skills? What makes a great law firm marketer? Legal marketing is an ever-changing field, so it’s of the utmost importance that legal marketers ensure their skill set is up to date. Below are seven areas where today’s successful legal marketers excel.  If you don’t feel completely comfortable […]

How to Improve Marketing for a Law Firm With a Multi-Channel Funnel Strategy

B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing for a law firm, you can improve your efficiency and performance across brand awareness, lead generation, and client retention.  Improving Marketing […]

7 Simple Attorney Marketing Hacks

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in […]

Marketing for a Law Firm: 7 Common Mistakes and How to Avoid Them

Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm. We’ve worked with law firms for decades and have consistently seen the same issues cause problems over and over. […]

The Ultimate Guide to Email Marketing for Attorneys

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not currently investing in email marketing, you might be overwhelmed […]