Category: Legal Marketing

All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency. However, many law firms are hesitant to jump to this conclusion because they don’t see the value […]

A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM helpful because it forces collaboration between business development and marketing efforts and […]

In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm.  As you search for new opportunities to market your law firm online, keep in mind […]

Most attorneys start out doing their own marketing. As they grow from a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult to scale their marketing activities. The truth is that a lot of marketing is needed to […]

A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to say. Here are three click-worthy campaigns that our clients say get attention […]

Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize profitability? In this post we are talking about creating client personas for your law firm. Here’s what you […]

When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal following is easier said than done. While there are several factors that go […]

B2B buyers have always been an important part of the economic ecosystem for B2B law firms, but they are becoming increasingly self-reliant, well-researched, and involved in purchase decisions.  According to research from Forrester, in recent years the average number of interactions required to make a buying decision jumped from 17 to 27 – a 59% […]

Thought leadership has been one of the most important trends this past year for legal marketers. Nowadays, potential clients are suffering from digital fatigue. And website and social media posts filled with self-promotion are no longer going to perform well. Audiences are looking for content that is educational in nature and provides real value. As a […]

Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of the top legal marketing trends from the past year. Legal Marketing Trends 1. Video Marketing […]

This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm Index. As it does every year, this study has revealed many interesting insights into the world of legal marketing, how successful […]

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and changemakers in the world of legal marketing. From the importance of DEI to forging relationships through marketing to the necessity of a client-centric approach to marketing, there was truly no […]