by Shruthi N | Apr 30, 2019 | Legal Marketing, Podcast
In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing...
by Alanna Fichtel | Apr 24, 2019 | Legal Marketing, Podcast
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...
by Alanna Fichtel | Apr 19, 2019 | Legal Marketing
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
by Alanna Fichtel | Apr 16, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
by Shruthi N | Apr 4, 2019 | Legal Marketing
Over the past 15 years, the business of law has evolved greatly, impacting marketing teams at firms all around the globe. Law firms are facing tremendous pressure to rethink the manner in which they provide and package their services. While these changes can be...
by Good2bSocial | Apr 1, 2019 | Legal Marketing
In an increasingly competitive legal landscape, clients have more options than ever when it comes to choosing the right law firm for their needs. As a result, firms are adapting into more client-centric models which includes focusing on the client in all marketing and...
