by Natalie Moe | Dec 27, 2021 | Legal Marketing
On Good2bSocial’s podcast, the Legal Marketing 2.0 Podcast, our Founder & CEO, Guy Alvarez is joined by thought leaders and changemakers in the legal marketing industry. This year, our podcast covered many topics, from COVID-19 and marketing, to how to use new...
by Kevin Vermeulen | Dec 17, 2021 | Legal Marketing
Lead generation is tough, but it’s essential if you want to grow your law firm. Pulling lists, sending emails, and cold calling is difficult and, unfortunately, tend to result in people turning you away a lot. Are there lead generation tactics that are more likely to...
by Guy Alvarez | Dec 6, 2021 | Legal Marketing
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
by Natalie Moe | Nov 24, 2021 | Legal Marketing
Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program...
by Talia Schwartz | Nov 22, 2021 | Legal Marketing
In the year 2021, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business...
by Natalie Moe | Nov 16, 2021 | Digital Marketing, Legal Marketing
On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and...
