by Noreen Fishman | Dec 5, 2022 | Legal Marketing
Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your...
by Guy Alvarez | Nov 22, 2022 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”....
by Guy Alvarez | Nov 15, 2022 | Legal Marketing
On November 15th, we published the results of The Good2bSocial 2022 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and...
by Guy Alvarez | Nov 8, 2022 | Legal Marketing
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is convincing firm leadership to try new tactics, with...
by Guy Alvarez | Nov 2, 2022 | Legal Marketing
The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chat apps expedite your first contact with potential clients visiting your website and provide reassurance that you’ll be...
by Guy Alvarez | Oct 3, 2022 | Legal Marketing
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around...
