Category: Legal Marketing

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that? Here, we’re offering ten of our best tips for optimizing your website for attorney lead generation.  How to Optimize […]

As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible.  In our annual study of America’s top 200 law firms’ usage of social media and digital channels, The […]

Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your market – but only if done correctly, so you get […]

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”. That’s easy to say when you’re an […]

On November 15th, we published the results of The Good2bSocial 2022 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint and […]

Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018,  the biggest roadblock is convincing firm leadership to try new tactics, with 57% of firms citing this as an obstacle. Also, just over half of the firms […]

The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chat apps expedite your first contact with potential clients visiting your website and provide reassurance that you’ll be available at all hours. Live chat apps also allow you to engage with and capture […]

Any firm that hopes to grow needs to understand the expanding world of digital marketing. The problem is that the online landscape is so vast and quickly evolving, becoming effective in the space requires more bandwidth than most law firms have. Chances are, you’ll fare better with a digital marketing agency in your corner. Here’s […]

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, […]

Effective law firm marketing is all about getting your message to the people who are seeking what you have to offer. Simple enough, right? Well, it’s more complicated than it sounds, especially in today’s increasingly fragmented and fast-moving digital landscape. We’ve worked with firms of every size and specialty, and have picked up on best […]

The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of entertaining prospective clients and referrals at restaurants and sports games are quickly becoming a relic of the past. On the other hand, the resources normally spent on […]