by Guy Alvarez | Dec 20, 2022 | Legal Marketing
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and changemakers in the world of legal marketing. From the importance of DEI to forging relationships through marketing to the...
by Kevin Vermeulen | Dec 19, 2022 | Legal Marketing
A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that? Here, we’re offering ten of our best tips for optimizing your...
by Noreen Fishman | Dec 16, 2022 | Legal Marketing
As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a...
by Guy Alvarez | Dec 7, 2022 | Legal Marketing
An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. In our annual study of America’s top 200 law firms’ usage of social...
by Noreen Fishman | Dec 5, 2022 | Legal Marketing
Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your...
by Guy Alvarez | Nov 22, 2022 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”....
