by Guy Alvarez | Nov 15, 2018 | Legal Marketing
In the 2017 Social Law Firm Index, we doubled the size of our research sample to include all of the firms on The American Lawyer’s Am Law 200. This year, we have continued with our larger sample size, and the results have reaffirmed our belief that size does not...
by Kayla Johnson | Nov 14, 2018 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Kathy D’Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. Podcast Show Notes Kathy D’Agostino is a Business Coach, Trainer and Speaker for her...
by Kayla Johnson | Oct 31, 2018 | Legal Marketing, Podcast
In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger...
by Kevin Vermeulen | Oct 24, 2018 | Legal Marketing
For the last decade podcasts have been an innovative way for people to tell their stories. From true crime stories to political updates, podcasts have gained the attention of millions across the globe. Now, marketers are picking up on the trend in order to share...
by Kevin Vermeulen | Sep 25, 2018 | Legal Marketing, Podcast
In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. Subscribe to the Legal Marketing 2.0...
by Kayla Johnson | Sep 21, 2018 | Legal Marketing
An important part of marketing is targeting the correct audience. To do this, you first need to ensure you know who your targets are and understand as much about them as possible. Defining your target audience will help you be smart and strategic in your marketing...
