by Monica Malcotti | Jun 12, 2020 | Legal Marketing
Now more than ever, law firms have started to understand the role and importance of the business development and marketing departments within their organization. As more lawyers are looking into communications and becoming what we jokingly call “recovering lawyers”,...
by Guy Alvarez | May 20, 2020 | Legal Marketing
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
by Talia Schwartz | May 11, 2020 | Legal Marketing
COVID-19 presents unique and complex legal and business implications for people around the world. In response, many Canadian law firms have developed COVID-19 website resource centers to better serve the evolving needs of their clients and the public. Below, we dive...
by Talia Schwartz | Apr 20, 2020 | Legal Marketing
With the World Health Organization (WHO) announcing the coronavirus as a global pandemic and implementing social distancing and quarantine standards, law firms are going the extra mile in communicating with clients and prospects to ensure they understand all of the...
by Vondrae McCoy | Apr 17, 2020 | covid-19, Legal Marketing
Chances are, you’re reading this from your laptop or phone at home. As the Coronavirus has expanded, wreaking havoc on firms’ typical day-to-day, most lawyers have gotten more comfortable working remotely. Even those who traditionally haven’t worked from home are...
by Kevin Vermeulen | Apr 8, 2020 | Legal Marketing
We are facing unprecedented times, and coronavirus law firm office closures are complicated, but now is not the time to slow client communications or disrupt potential engagements. With so much happening virtually, it’s important to let clients and people searching...
