Category: Legal Marketing

The Lawyer’s Guide to Thought Leadership

You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because being viewed as a credible source of...

The Importance of Case Studies for Law Firms

Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s perspective, the proof is the essential...

22 Essential Law Firm Email Marketing Tips

Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve email open rates, click-through rates, and...

A 5 Step Plan for Marketing Your Law Firm

As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities...

13 Attorney Marketing Tactics that Work

There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan their best marketing, we’ve compiled this list...