by Talia Schwartz | Jul 21, 2021 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make...
by Noreen Fishman | Jul 2, 2021 | Legal Marketing
Effective law firm marketing is all about getting your message to the people who are seeking what you have to offer. Sounds simple enough, right? It’s more complicated than it sounds, especially in today’s increasingly fragmented and fast moving digital landscape....
by Noreen Fishman | Jun 29, 2021 | Legal Marketing
While there are thousands of legal podcasts spanning numerous niche topics, the best legal podcasts combine great research, expert input, and engaging storytelling. The trouble is, since it’s fairly easy to create a podcast, it can be challenging to sift through the...
by Kevin Vermeulen | Jun 11, 2021 | Legal Marketing
Generating new leads and growing your law firm is probably one of your biggest goals – and most common challenges. Sure getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert into leads. There’s one tactic we use...
by Guy Alvarez | May 12, 2021 | Legal Marketing, Marketing Technology
Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market...
by Kevin Vermeulen | May 4, 2021 | Legal Marketing
In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm. As you search for...
