by Alanna Fichtel | May 6, 2019 | Legal Marketing
While we aren’t yet halfway through 2019, it has been an exciting year so far for the Legal Marketing 2.0 Podcast. From predicting digital marketing trends, to hosting industry leaders, we have shared business advice, personal stories, and best practices on topics...
by Guy Alvarez | May 1, 2019 | Legal Marketing
First commemorated in 1958 by President Dwight D. Eisenhower, Law Day is a symbol of the United States’ commitment to the law, and a celebration of the nation’s roots. Although not made official until 1961 by Congress, the idea of a Law Day had first been brought up...
by Shruthi N | Apr 30, 2019 | Legal Marketing, Podcast
In this podcast, Robyn Itule, the Director of Marketing for Fennemore Craig, discusses how to future-proof your law firm with brand as a business strategy. Podcast Show Notes Robyn Itule is the Director of Marketing for Fennemore Craig. She grew up in her career doing...
by Alanna Fichtel | Apr 24, 2019 | Legal Marketing, Podcast
In this podcast, Mike Mellor of Pryor Cashman discusses legal marketing trends today and best practices for optimizing relationships between attorneys and law firm marketing departments. Podcast Show Notes Mike Mellor is the firmwide director of marketing and business...
by Alanna Fichtel | Apr 19, 2019 | Legal Marketing
While many lawyers recognize the importance of marketing for growing their practices, there are still a great number of lawyers who are anti-marketing for various reasons. Some lawyers are generally skeptical of the need for marketing, uncomfortable with the idea of...
by Alanna Fichtel | Apr 16, 2019 | Legal Marketing, Podcast
In this podcast, Guy Alvarez discusses how to measure the return on investment (ROI) of your firm’s social media activities. Why Should I Measure ROI? We see many companies doing a great job with social media, but when it comes time to figuring out ROI, most legal...
