Category: Legal Marketing

The Good2bSocial 2023 Social Law Firm Index

On November 30th, Good2bSocial released its 2023 Social Law Firm Index, which examines how Am Law 200 firms adopt and apply digital marketing in terms of brand building, engagement, and business development. The Social Law Firm Index analyzes each firm’s presence on the internet and across social media. It also evaluates their social usage to […]

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around important lead generation channels for law firms and lawyers. This breakdown will focus […]

Agile Budgeting for Law Firms

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

Why Legal Marketers Should A/B Test Their LinkedIn Ads

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

12 Tricks for Optimizing Your Law Firm’s LinkedIn Ads

LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2022, 36.5% of Am Law 200 law firms were using LinkedIn advertising(2022 Social Law Firm Index). Thus, we’re here […]

7 Timeless Digital Marketing Strategies That Work for Law Firms

In the year 2023, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business leaders should embrace. These timeless digital marketing strategies are not going anywhere – […]

Account Based Marketing Mistakes to Avoid

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program and then aren’t sure of why their […]

How to Write Strong Email Copy

Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing, which makes it harder to nurture your relationship with them. Well-crafted emails are one of the […]

What Legal Marketers Can Learn From HubSpot’s New Marketing Report

HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers.  What are the main takeaways? We’ve scoured the report and have distilled the robust concepts into some actionable highlights that you […]