by Noreen Fishman | May 16, 2022 | Legal Marketing
You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because being viewed as a credible source of...
by Guy Alvarez | Apr 22, 2022 | Legal Marketing
Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a client’s perspective, the proof is the essential...
by Kevin Vermeulen | Apr 20, 2022 | Legal Marketing
Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and improve email open rates, click-through rates, and...
by Kevin Vermeulen | Mar 23, 2022 | Legal Marketing
As the first quarter of the year comes to a close, it’s a good idea to take stock of how the execution of your marketing plan is going so far. Don’t have a formal marketing plan? You need one. An annual marketing plan helps you to plot the course of your activities...
by Kevin Vermeulen | Mar 7, 2022 | Legal Marketing
There are so many channels and tactics that can bring your legal marketing vision to life. So many, in fact, that it can be hard to distinguish the impactful from the ones that are a waste of time. To help attorneys plan their best marketing, we’ve compiled this list...
by Noreen Fishman | Jan 3, 2022 | Legal Marketing
In today’s social climate, law firms can’t be in business simply for the sake of earning profits. It’s important for firms to engage in corporate social responsibility (CSR) programs that have a lasting impact on many of today’s social and economic challenges. Clients...
