Author: Byron Fong

Creating an effective YouTube strategy is more important than you think. As digital strategies continue to evolve, we see video playing a bigger role. 96% of people have watched an explainer video to learn more about a product or service, and 86% have said they’d like to see more videos from brands. But how do […]

One powerful way for law firms to establish thought leadership is through video blogs, often referred to as vlogs. These videos not only showcase your expertise, but also help you connect with a broader audience. In this blog post, we’ll explore the importance of video blogs for lawyers, the various types of thought leadership videos, […]

As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube, legal marketers have a significant opportunity to leverage this shift in search behavior. In this blog, I will break down how […]

  Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your podcast’s listenership has stalled or hasn’t gained traction yet, there are several steps you can take to ensure […]

Do you want to gain more podcast subscribers? Diversifying how you share your law firm’s podcast episodes on social media can do wonders for your show and help it reach a wider audience. Here are several creative ways that law firms can repurpose their podcast content for social media.  7 Ways to Repurpose Your Law […]

Podcasts have become a must-have tool for businesses looking to connect with their audience in a meaningful way—and law firms are no exception. Whether you’re sharing legal insights, answering common client questions, or discussing industry trends, podcasting can help position your law firm as a trusted authority. But before you hit record, there’s one important […]

Video has never been more important and thought leadership is essential for law firms. Combining the two into a video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That sounds like a no-brainer, right? Yet while many attorneys understand the importance of video blogs, they aren’t sure where […]

All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation. We’ve created plenty of videos for our clients, […]

As more and more people have access to smartphones and other mobile devices, the opportunity for reaching out to connect quickly and effectively with others has never been greater. One of the most popular and powerful means of communication is, undoubtedly, podcasts. As more and more people have access to smartphones and other mobile devices, […]