Category: Digital Marketing

Website accessibility is as important as SEO, but it’s often treated as an afterthought. The fact is, website structure and accommodations are integral parts of search engine optimization that help all visitors access your content. Without it, you’re essentially ignoring people with certain disabilities, which not only hurts your visitors but also your signals to […]

The world of digital marketing is always changing. Strategies that aid businesses in achieving success in a given year might not in another. As 2023 draws to a close, we can assess the most popular strategies used by legal marketers. The main developments in legal marketing over the past year are summarized here. Legal Marketing Trends […]

As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not just advantageous but imperative for success. Our legal marketing blog has served as a conduit for insightful exploration, offering a broad […]

We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning to new AI tools in order to generate […]

AI-powered tools are becoming standard in every sector, and the legal industry is no exception. With the recent introduction of the new AI-powered LinkedIn Premium experience, lawyers, law firms, and legal marketers can now leverage advanced algorithms to unlock new opportunities, streamline their job search, and gain unprecedented insight into potential clients and leads. So, […]

Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities. If you’re trying to get a feel for the deeper impact of your campaigns, new enhancements at LinkedIn can help. […]

Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing.  What is Agile Budgeting? You’re probably familiar with the term agile as […]

Social content is essential in today’s digital landscape. Social media is actually today’s word-of-mouth for law firms. Properly planning and organizing your social media calendar is easier said than done, though. That’s why a social media calendar can be a lifesaver. Here’s what you need to know about setting up a robust, easy-to-use social media […]

Two of the biggest heavy hitters in digital marketing recently announced a unique integration that can make a huge impact on B2B lead generation. Amidst rising customer acquisition numbers, the partnership between TikTok and HubSpot will help firms capture more leads and manage them with their CRM system. Here is how the integration will streamline […]

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not be the most effective call to action to […]

When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to find answers. Those new channels present a significant change in the way that people find information, […]