Category: Digital Marketing

Why Short-Form Storytelling is a Game Changer for Law Firms on Threads

Today, attention spans are shorter than ever. If you want to captivate an audience, being brief is key. Social media platforms like Threads have proven how effective short-form storytelling can be. With its text-based format and focus on quick, punchy content, Threads has carved a niche among the top social platforms. Why does it work? […]

SEO for Law Firm Leaders: What Decision-Makers Need to Know

As a law firm leader, your focus is on achieving results—attracting more clients, increasing visibility, and driving growth. While SEO (Search Engine Optimization) might not seem like a top priority, here’s the truth: if your law firm isn’t appearing where potential clients are searching, you’re missing valuable opportunities to grow your firm. In this blog, […]

A Beginner’s Guide to Online Marketing for Lawyers

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients. The growing importance of online marketing is undeniable. Digital marketing spending in the U.S. surpassed traditional marketing in 2019 and has only increased since then. In today’s […]

How to Align Marketing and Business Development for Law Firms

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and increase revenue.  But how exactly can your law firm align these […]

Trends Shaping the Legal Marketing Industry in 2025

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and more dependent on balancing technology with creativity than ever before. To succeed, I believe it’s crucial for […]

8 SEO Trends Law Firms Need to Know for 2025

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

The Top Legal Marketing Blog Posts of 2024

As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together, exploring essential strategies and innovations that drive success in the legal industry. Our blog has been a hub for valuable […]

10 Signs Your Law Firm’s Website Needs a Redesign

As technology and user trends evolve, it is crucial that your law firm’s website adapts to support changing best practices. Websites need to be engaging, well-designed, and easy to navigate in order to spark consumer interest and gain their trust.  In my experience, a law firm’s website is often its most critical marketing tool. It’s […]

The Complete Guide to Reputation Management for Law Firms

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]

Why Some Law Firms Are Not Seeing Results from Content Marketing

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different stages of engagement with your firm. Some may just be becoming aware of your services, while others are ready […]

2024 Law Firm Web Traffic Trends: Organic Search vs. AI-Sourced Traffic

In 2024, numerous law firms observed a marked decline in web traffic originating from search engines. At the same time, the AI industry’s rapid growth has coincided with a spike in web traffic originating from AI sources.  Good2bSocial has been carefully analyzing data from numerous law firms across the nation to gain insights into how […]

How to Craft a Marketing Automation Strategy for Your Law Firm

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to do more with less, and for me, that means embracing marketing automation. But I’ll be honest, diving into automation wasn’t […]