Category: Digital Marketing

As a legal marketer, it can be a challenge to juggle multiple tasks—keeping campaigns on-brand, driving conversions, and doing it all with fewer resources. Sound familiar? With budgets tightening, it means figuring out how to do more with less, and for me, that means embracing marketing automation. But I’ll be honest, diving into automation wasn’t […]

PPC is incredibly complex – but it can offer tremendous benefits when used correctly. Unless your PPC is already in a sophisticated state, chances are there is more you can do to achieve PPC success. In this blog, I’ll go through 10 of my favorite tactics for improving pay-per-click for law firms.  Pay-per-click for Law […]

Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique algorithm can help elevate your firm’s visibility. So, how exactly does the Threads algorithm work? […]

AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating around. Some law firms worry that AI will take over jobs or compromise the quality of legal work. […]

Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone – and there are more being developed all the time. With technologies growing – and our reliance on them increasing, especially in […]

Email marketing is one of the most powerful ways for law firms to stay connected with clients and prospects. But even the most seasoned legal marketers can make mistakes when crafting emails. Overlooking details like broken links or formatting issues can not only damage your firm’s professional image, but also cost you valuable opportunities. To […]

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique tone of voice is crucial for standing out in a competitive market and building lasting connections […]

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you reach a larger audience, engage […]

Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls under the umbrella of digital marketing: it’s the strategic promotion of your firm’s website to increase its visibility and attract relevant traffic. […]

Can a free ebook help you grow your practice? Absolutely. While it certainly takes some time and effort to craft an eBook worth sharing, it’s much easier than publishing a printed book – and yet it can still yield many of the same benefits. By targeting a specific audience, discussing some of their most pertinent […]

There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential clients to begin their search for an attorney online. A well-planned strategy […]

Email marketing continues to be one of the most effective channels for reaching potential clients, boasting an impressive average return. However, in a world where inboxes are overflowing, how can your law firm stand out? The answer lies in leveraging cutting-edge technology—specifically, artificial intelligence (AI). AI doesn’t just automate; it innovates. It allows you to […]