by Guy Alvarez | Oct 10, 2018 | Digital Marketing
In today’s digital age, the marketing strategy for your law firm must include the use of various digital platforms in addition to traditional marketing techniques. To help your law firm stay competitive, keep the following tips in mind so you can understand how to...
by Kevin Vermeulen | Oct 5, 2018 | Digital Marketing
There’s a reason A/B testing for landing pages is so common. It’s because making even small changes can significantly impact the conversion rate of a page. Tiny things like button placement and colors can affect how many people are willing to click on your call to...
by Kayla Johnson | Sep 28, 2018 | Digital Marketing
This post is the second in a series on tips for optimizing your law firm’s website speed and performance. As a refresher, Google’s Page Speed Insight Rules are something you need to understand and pay attention to. Begin by plugging your URL into their PageSpeed...
by Kayla Johnson | Sep 24, 2018 | Digital Marketing
Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement....
by Guy Alvarez | Sep 20, 2018 | Digital Marketing
Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency –...
by Kevin Vermeulen | Sep 18, 2018 | Digital Marketing
Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused...
