by Guy Alvarez | Apr 27, 2022 | Digital Marketing
In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group of recording techs, and hope that their target audience happened to...
by Guy Alvarez | Apr 19, 2022 | Digital Marketing
Your website can be one of your most powerful marketing tools, but only if it’s done right. People have literally billions of websites to choose from. Why should they engage with yours? Successful websites are designed not only with great aesthetic in mind but also...
by Guy Alvarez | Apr 13, 2022 | Digital Marketing
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve practiced legal marketing for a long time, some of this...
by Guy Alvarez | Apr 8, 2022 | Digital Marketing
People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests with the new online marketing tools that...
by Noreen Fishman | Mar 29, 2022 | Digital Marketing
Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is just one reason to invest more in law firm...
by Kevin Vermeulen | Mar 18, 2022 | Digital Marketing
Want to generate more leads from your law firm’s website? Here are five tips that will help you do just that. Lawyers and law firms spend countless dollars on building and refining their websites. Yet too many legal professionals believe the common myth that once...
