by Kevin Vermeulen | Dec 6, 2022 | Digital Marketing
In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile...
by Guy Alvarez | Nov 22, 2022 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”....
by Noreen Fishman | Nov 18, 2022 | Digital Marketing
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
by Kevin Vermeulen | Nov 16, 2022 | Digital Marketing
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through...
by Noreen Fishman | Oct 25, 2022 | Digital Marketing
Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls under the umbrella of digital marketing:...
by Kevin Vermeulen | Oct 17, 2022 | Digital Marketing
There is no shortage of people looking for exceptional legal services. The problem is that they need to find your firm before you can help them. Though many lawyers are discovered through word of mouth or personal referrals, it’s very common for potential...
