by Talia Schwartz | Aug 23, 2021 | Digital Marketing
Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following eight lead generation tactics can be used by law firms of all sizes and practice areas....
by Talia Schwartz | Aug 18, 2021 | Digital Marketing
Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. ABM involves targeting a specified and pre-defined list of companies or individuals. Instead of targeting the entire world of people who could be in the market for your services,...
by Vondrae McCoy | Aug 5, 2021 | Digital Marketing
Has your law firm ever been through a website launch (or re-launch)? If so, you understand how fragile the process is and why so many website launches run into trouble. Small errors can create really big problems – even costing one company $300 million from a...
by Kevin Vermeulen | Aug 4, 2021 | Digital Marketing
We are living in a digital-first world. Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are 3...
by Kevin Vermeulen | Aug 2, 2021 | Digital Marketing
According to the Census Bureau, 25% of adults in the U.S. live with a disability. That means that a fourth of your target audience may have a disability hindering them from using your site effectively. Start taking the steps to make sure your website is accessible to...
by Talia Schwartz | Jul 27, 2021 | Digital Marketing
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
