by Kevin Vermeulen | Jul 24, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword into a search box. These keywords are tools that can help you find out how to better cater to this specific audience or niche. Finding out what they’re typing and what keywords...
by Guy Alvarez | Jul 22, 2019 | Digital Marketing
In the age of digitalization and artificial intelligence, marketing automation has been developed to effectively facilitate the marketing processes. It refers to a wide range of marketing analytics and automation tools. It saves time and resources for law firms so...
by Alanna Fichtel | Jun 27, 2019 | Digital Marketing
Many lawyers and law firms today engage in socially responsible practices and make an effort to give back to their communities. These efforts not only benefit society at large but also are helpful in a business development sense given that 86% of consumers today...
by Guy Alvarez | Jun 20, 2019 | Digital Marketing
Video is becoming the most important type of content in the digital landscape. Businesses are investing more of their resources into creating compelling video content – and for good reason. According to a Cisco white paper, video is now responsible for 80% of...
by Good2bSocial | Jun 14, 2019 | Digital Marketing
Among the various tools up your sleeve when it comes to promoting your law firm, you should never overlook the importance of employee advocacy. A great deal of employee advocacy will take place over social media. Using social media, employees share their work culture,...
by Alanna Fichtel | Jun 13, 2019 | Digital Marketing
As a legal marketer or law firm that continuously works to optimize its web pages for search, Google’s newest search change should be on your radar. Called the “site diversity change,” the change that rolled out last week seeks to achieve more diversity in search...
