by Talia Schwartz | Nov 13, 2019 | Digital Marketing
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
by Talia Schwartz | Oct 31, 2019 | Digital Marketing
To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential...
by Kevin Vermeulen | Oct 30, 2019 | Digital Marketing, Search Engine Marketing, SEO
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted...
by Kevin Vermeulen | Oct 11, 2019 | Digital Marketing
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
by Noreen Fishman | Oct 7, 2019 | Digital Marketing
Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one...
by Kevin Vermeulen | Oct 4, 2019 | Digital Marketing
In today’s technology-driven global economy, it is essential that your law firm’s website has a professional appearance and provides valuable client-centric information to your target audience. To stay competitive in the modern marketplace, your law firm...
