by Guy Alvarez | Sep 14, 2023 | Digital Marketing
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm. What is a Digital Marketing Strategy? A digital marketing strategy...
by Noreen Fishman | Sep 8, 2023 | Digital Marketing
Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your biggest marketing tool. According to...
by Kevin Vermeulen | Sep 6, 2023 | Digital Marketing, SEO
High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and...
by Kevin Vermeulen | Aug 16, 2023 | Digital Marketing, SEO
One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being achieved....
by Kevin Vermeulen | Jul 31, 2023 | Digital Marketing
Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law firms of all sizes and practice areas. The...
by Guy Alvarez | Jul 17, 2023 | Digital Marketing
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your firm. In fact, resonance is the most...
