by Kevin Vermeulen | Jan 22, 2021 | Digital Marketing
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
by Vondrae McCoy | Jan 6, 2021 | Digital Marketing
Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about...
by Noreen Fishman | Dec 31, 2020 | Digital Marketing
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start. To help you feel more comfortable with all things Google Analytics,...
by Guy Alvarez | Dec 30, 2020 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after...
by Noreen Fishman | Dec 28, 2020 | Digital Marketing
Since email is still important, so are email lists. Email has one of the highest returns on investment of any channel, but to see those results you need a broad, engaged email list. Without a strong email list, you could be missing out on thousands of opportunities...
by Noreen Fishman | Dec 11, 2020 | Digital Marketing
Lead nurturing is a set of activities that move a lead through the buyer’s journey by building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a...
