by Noreen Fishman | Mar 25, 2021 | Digital Marketing
Your website is one of your most important marketing tools, and often the first impression of your law firm. It’s important that when someone visits your website, their response is favorable – otherwise, they’re unlikely to come back, and you’ve lost a chance of...
by Kevin Vermeulen | Mar 23, 2021 | Digital Marketing
In 2015, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile...
by Guy Alvarez | Mar 15, 2021 | Digital Marketing
When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need...
by Talia Schwartz | Mar 11, 2021 | Digital Marketing
Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. As a refresher, ABM is a strategic approach to marketing that leverages highly targeted and personalized communications to gain new business from a particular company (or account)....
by Guy Alvarez | Feb 22, 2021 | Digital Marketing
Account-based marketing (ABM) is becoming increasingly important in the business-to-business sector. But while many types of professional service firms have found it to be an effective, efficient growth strategy, law firms have been slow to hop on the ABM bandwagon....
by Kevin Vermeulen | Feb 19, 2021 | Digital Marketing
What would your revenue look like if you could generate 50% more leads qualified leads through online marketing? Obviously that scenario would be a game-changer for your law firm, and it’s actually possible. The key is lead nurturing emails. What is lead nurturing?...
