As technology and user trends evolve, it is critical that your law firm’s website also adapts in order to support changing best practices. Websites need to be engaging, well-designed, and easy to navigate in order to spark consumer interest and gain their trust. So, how does your law firm’s website stack up against the rest? Here are 10 signs that might indicate your firm’s website needs a redesign.
1. Your website is not optimized for mobile
As of July 2021, 56.7% of all web traffic is originating from mobile devices. Simply put, prioritizing a mobile friendly site isn’t just a nice feature anymore, it’s a must. The majority of users have immediate access to their mobile devices at all times, but not all users are near their desktops. A watered-down functioning mobile site will no longer suffice in today’s day and age, if your law firm’s website is difficult to navigate on a mobile device, it’s time for a mobile friendly redesign.
2. It doesn’t grab your visitor’s attention
Imagine you’re a potential client visiting your law firm’s website for the first time. What do you see? What’s your first impression? If you aren’t immediately struck by interesting colors, visuals, animations, or text then you may have an issue.
When a prospective client is doing their due diligence on your firm, you may only have a few seconds to captivate them when they first visit your site. Make sure your website is welcoming and immediately conveys the message you want visitors to know about your law firm. A great team of designers will be able to leverage the use of colors and graphics to catch your visitor’s eye.
3. You haven’t uploaded a blog in years
Your law firm’s blogging efforts represent a chance to showcase the amount of expertise your law firm and its attorneys possess. Not only does engaging in this type of thought leadership reassure clients that you are experts within your field, blogging also serves as a crucial component to your law firm’s search engine optimization (SEO) strategy.
If your last blog post has been dated back several years, it can give off the impression that your law firm’s website is dated, and you may no longer be in business.
4. You have outdated information
Your law firm is always changing. Whether it’s small edits like attorneys hired or leaving your firm, or bigger events such as new locations opening, your website needs to be updated with accurate information as often as possible.
Leaving your website with outdated information can confuse potential clients, give the impression that your firm is rudimentary in nature, and ultimately drive off prospective leads.
5. You can’t remember the last time your site was updated
It’s widely believed that having an initial investment into designing your website should be your last. This is vastly incorrect. Making the conscious decision to avoid updating your website on a regular basis will create larger problems down the road. By the time you may decide to finally update your law firm’s website it will be quite the assignment for a web designer.
Your website needs maintenance on a consistent basis. Staying on top of new design trends, functionality issues, and new features will keep your firm’s website ahead of the competition and avoid the need for major redesigns in the future.
6. Your site has a slow load time
If a potential client decides to visit your website for the first time and discovers your site is slow to load, they may abandon the idea of even researching your law firm before they get to see the value you can provide. In fact, 40% of consumers will wait no longer than 3 seconds before abandoning a site. If your website doesn’t load fast, your visitors will leave your website before reading your content.
7. Your site doesn’t maximize conversions
Your website’s most essential function is to ultimately attract prospects and convert leads into clients. If your finished website design does not revolve around this idea, then it is time for a redesign.
Conversions occur when a visitor either fills out a form or reaches out to contact your law firm. Effective law firm websites can do this with great site design that offers visually appealing and timely contact forms.
8. Your sites metrics are trending down
If you still don’t know whether your law firm’s website needs a redesign, then your site visitors will let you know. You should be reviewing your website’s key performance indicators (KPIs) on a regular basis. KPIs such as site traffic, bounce rate, and time on site will help point out any glaring issues your website may be facing.
9. Your site hurts your marketing efforts
Having a well-designed website is a great start to generating more leads, but it is not entirely the answer. Pairing your newly designed website with a successful marketing strategy will boost your lead generation efforts.
In the case that your marketing strategy is excellent at leading prospects to your website but not converting, there may be an issue with your website design. Make sure you are as serious about your law firm’s website functionality and design as you are about your marketing efforts.
10. You’re embarrassed to share your URL
Your law firm’s website is a direct representation and extension of your business. It’s often the first impression a prospect will have of your law firm. If you notice you have become hesitant to share your URL then there is definitely a problem.
Your law firm’s website is a small look into your practice for clients and thus should be viewed as an investment for your business. A talented web designer can help spice things up by telling your firm’s story, message, mission, and history in a unique and visually engaging way. It is essential that you take pride in the way your website presents itself.
Your law firm’s website pulls a lot of weight when it comes to having a successful practice. It’s the core of your marketing efforts and representation in a hectic digital landscape. If your law firm’s current website is liable for even one of these mishaps, then it’s time to consider collaborating with an experienced web designer.
Having a trained eye who knows what to look for can save you time and costly mistakes in the long run. If you need help putting together a new website or refining one that already exists, contact us for help today.