by Kayla Johnson | Dec 21, 2018 | Digital Marketing
Today’s client or customer is more savvy than ever. They want reliable and credible information that makes them feel good about spending their money with your firm. Not only that, they are turning to the internet for that information more than in the past. Research...
by Kayla Johnson | Dec 14, 2018 | Digital Marketing
As a law firm, you will need to keep your website and social media pages active and engaging, which requires a steady stream of content. In today’s world, simply creating written posts is not enough; you need images to keep things interesting. Studies have shown that...
by Kayla Johnson | Dec 7, 2018 | Digital Marketing
There are many tools available to help law firms with all aspects of their functionality, including Slack. Slack is particularly useful for communications when it comes to law firms thanks to its confidentiality, ease of use, and other features. For several years...
by Guy Alvarez | Nov 13, 2018 | Digital Marketing
Conversational marketing is a key part of promotion for any business, including law firms. As technology improves, new methods of conversational marketing arrive, including chatbots. Chatbots can be an excellent tool for lawyers as they help bring in new clients and...
by Guy Alvarez | Nov 6, 2018 | Digital Marketing
How important is digital marketing for law firms? In September, Good2bSocial and the Legal Marketing Association (LMA) jointly conducted a survey to discover trends and best practices in law firms’ use of digital marketing. The survey, the first of its kind, asked...
by Kevin Vermeulen | Nov 5, 2018 | Digital Marketing
If you’re using email as part of your marketing or business development process, then you already understand its power. Just to drive home how critical this channel is, though – let’s look at some numbers. Email Open Rates in the Legal Industry If you send 200...
