by Kevin Vermeulen | Oct 4, 2022 | Digital Marketing
Does your actual law firm target audience – the people you’re currently reaching – represent the ideal clientele you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong...
by Noreen Fishman | Sep 30, 2022 | Digital Marketing
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective...
by Guy Alvarez | Sep 28, 2022 | Digital Marketing
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC...
by Kevin Vermeulen | Sep 19, 2022 | Digital Marketing
Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident...
by Kevin Vermeulen | Sep 13, 2022 | Digital Marketing
We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is no shortage of digital strategies that can...
by Vondrae McCoy | Aug 25, 2022 | Digital Marketing
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design aesthetics, and not nearly enough time on the many...
