by Kayla Johnson | Sep 24, 2018 | Digital Marketing
Email marketing is one of the most effective channels for law firms to reach their audience, but how can firms make their emails even better? In the past, we’ve talked about the power of video and why lawyers and law firms should be using them to increase engagement....
by Guy Alvarez | Sep 20, 2018 | Digital Marketing
Speed matters. In today’s age of instant gratification, making a potential client wait can be the difference in earning their business or seeing them go to another firm. As you know, this applies to most areas where clients expect to see a sense of urgency –...
by Kevin Vermeulen | Sep 18, 2018 | Digital Marketing
Law firm marketers are usually called upon to handle various different tasks and initiatives. Some of those tasks are focused on raising a firm’s brand awareness and enhancing the thought leadership position of the firm’s lawyers. Other tasks are focused...
by Kevin Vermeulen | Sep 13, 2018 | Digital Marketing
What is a chatbot? Simply put, they are computer programs designed to simulate conversation with human users, especially over the Internet. They can leverage voice, text, or a mix of both. In voice based options (like Alexa), the response to a question will be...
by Kayla Johnson | Sep 4, 2018 | Digital Marketing
Your law firm’s website is the base of your digital business which is why it’s important to invest in it. A successful law firm needs a website that’s well-branded, informational, aesthetically pleasing, SEO friendly, and easy to navigate. However, before committing...
by Guy Alvarez | Aug 17, 2018 | Digital Marketing
As a law firm, it is important to ensure your website is ADA accessible, making it possible for those with hearing or visual disabilities to access your page and all the content on it. Optimizing for website accessibility provides numerous benefits, both to your law...
