Category: Digital Marketing

Average copywriting might generate a lead or two, but truly great copy captures attention and keeps people talking about your law firm long after the initial interaction. Don’t settle for bland, forgettable content. As a legal marketer, you need copy that excites, resonates, and leaves a lasting impression on your audience. In this blog, I’ll […]

Organic social media reach is shrinking fast, with Facebook’s organic reach plummeting to just 2.6% and Instagram’s to 4%. The algorithms of these platforms now favor paid ads, leaving legal marketers who rely solely on organic content struggling to maintain visibility. If your goal is to grow your law firm’s presence, stand out among billions […]

Struggling to convert website visitors into new clients? You’re not alone. Many law firms overlook one of the most effective tools in their marketing arsenal: calls to action (CTAs). Let’s change that. In this blog, I’m diving into how to craft compelling CTAs that engage your audience and encourage them to take action. Whether you’re […]

Today, attention spans are shorter than ever. If you want to captivate an audience, being brief is key. Social media platforms like Threads have proven how effective short-form storytelling can be. With its text-based format and focus on quick, punchy content, Threads has carved a niche among the top social platforms. Why does it work? […]

As a law firm leader, your focus is on achieving results—attracting more clients, increasing visibility, and driving growth. While SEO (Search Engine Optimization) might not seem like a top priority, here’s the truth: if your law firm isn’t appearing where potential clients are searching, you’re missing valuable opportunities to grow your firm. In this blog, […]

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients. The growing importance of online marketing is undeniable. Digital marketing spending in the U.S. surpassed traditional marketing in 2019 and has only increased since then. In today’s […]

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and increase revenue.  But how exactly can your law firm align these […]

As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and more dependent on balancing technology with creativity than ever before. To succeed, I believe it’s crucial for […]

As 2024 draws to a close, the world of search is experiencing unprecedented shifts. From the rise of AI-driven search results to the continued importance of mobile optimization, SEO trends are evolving faster than ever. For law firms, staying ahead in this competitive landscape is crucial for attracting clients and establishing authority in the legal […]

As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together, exploring essential strategies and innovations that drive success in the legal industry. Our blog has been a hub for valuable […]

As technology and user trends evolve, it is crucial that your law firm’s website adapts to support changing best practices. Websites need to be engaging, well-designed, and easy to navigate in order to spark consumer interest and gain their trust.  In my experience, a law firm’s website is often its most critical marketing tool. It’s […]

Managing your law firm’s reputation is a crucial aspect of operating in today’s digital landscape. In my experience, I’ve come to understand that reputation management isn’t just about responding to online reviews or monitoring social media mentions. It’s about actively shaping how your firm is perceived by potential clients, peers, and even competitors. With so […]