by Talia Schwartz | Sep 26, 2019 | Digital Marketing
Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated....
by Kevin Vermeulen | Sep 16, 2019 | Digital Marketing
Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and...
by Kevin Vermeulen | Sep 6, 2019 | Digital Marketing
Want to generate more leads from your law firm’s website? Here are four tips that will help you do that. Attorneys and law firms spend countless dollars on building and refining their website. A common myth that many legal professionals may have is that once...
by Paola Henriquez | Aug 26, 2019 | Digital Marketing
Do you have a favorite podcast? How did you come across it – perhaps by following a favorite author, or a recommendation from a friend? Now that Google is serving a new podcast search update, law firms are able to come across new content simply by searching for...
by Shruthi N | Aug 23, 2019 | Digital Marketing
Native advertising has become a valuable asset in the marketer’s toolbox, and for good reason! In the modern-day business landscape, merely knowing your audience is no longer enough to capture their attention. Native advertising, no matter how important, is only...
by Paola Henriquez | Aug 7, 2019 | Digital Marketing
Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....
