Category: Digital Marketing

Common Mistakes with Law Firm Google Ads

Law firm Google ads are an expensive, yet highly effective ad type for lead generation and client acquisition. As Google is constantly making changes to its software and updates to its algorithm, the world of pay-per-click ads is becoming increasingly sophisticated....

Law Firm’s Guide to Native Advertising

Native advertising has become a valuable asset in the marketer’s toolbox, and for good reason! In the modern-day business landscape, merely knowing your audience is no longer enough to capture their attention. Native advertising, no matter how important, is only...

Reaching Your Law Firm’s Target Audience

Does your law firm’s target audience – the people you’re currently reaching – represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....
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