by Guy Alvarez | Feb 11, 2021 | Digital Marketing
Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print...
by Vondrae McCoy | Feb 10, 2021 | Digital Marketing
Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth...
by Vondrae McCoy | Feb 4, 2021 | Digital Marketing
When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I...
by Noreen Fishman | Jan 28, 2021 | Digital Marketing
Email marketing should be a central part of your law firm’s marketing strategy as it provides a direct line to your target audiences. A newsletter sent out on a consistent basis is an excellent way for your law firm to capture new business and keep your firm...
by Kevin Vermeulen | Jan 22, 2021 | Digital Marketing
Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients...
by Vondrae McCoy | Jan 6, 2021 | Digital Marketing
Law firm marketers today are facing an interesting paradox. On the one hand, the advances in analytics mean that data-driven decision-making is easier than ever. On the other hand, consumers are becoming more savvy, prioritizing privacy and expressing concerns about...
