by Guy Alvarez | Mar 17, 2022 | Digital Marketing
One of the topics we get asked about most often is paid advertising. Some of the savviest digital marketers occasionally admit that Pay-per-click (PPC) is a subject that eludes them. Even if you don’t plan to become an expert, it’s important to know the basics of PPC...
by Noreen Fishman | Mar 15, 2022 | Digital Marketing
Your website is a reflection of your firm. Ideally, it enhances your branding and voice, but there are many different directions you can take the site in. However, there are a few best practices when it comes to law firm website design that should always be followed....
by Guy Alvarez | Mar 14, 2022 | Digital Marketing
Converting downtime into uptime can be one of the most effective ways to maximize productivity. For example, drivers stuck in gridlock traffic often look to podcasts as a means of turning the “stop and go” into a chance to learn and grow. Inserting your content into a...
by Guy Alvarez | Mar 8, 2022 | Digital Marketing
In an online world, your law firm’s marketing approach must encompass various digital strategies along with the more traditional techniques. But with so many firms going digital, merely posting content isn’t going to drive success. To ensure your practice remains...
by Noreen Fishman | Feb 22, 2022 | Digital Marketing
Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering them through each step of the sales funnel requires several marketing tactics – with email lead nurturing being at the forefront. A...
by Kevin Vermeulen | Feb 15, 2022 | Digital Marketing
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand awareness and positioning your firm as a...
