Category: Digital Marketing

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest using AI tools to write web content, most experts recommend against it. Here’s what […]

AI is everywhere, and Google is no exception. Google Analytics 4 provides data-driven insights that can be utilized daily and can be highly valuable to legal marketers. Features like automated insights, custom insights, and personalized recommendations highlight the power of AI in guiding better marketing. Here’s what legal marketers need to know about Google Analytics […]

Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. In fact, research shows that 76% of marketers achieved higher ROI with ABM than with any other marketing strategy. ABM involves targeting a specified and pre-defined list of companies or individuals. Instead of targeting the entire world of people who could be in […]

Pretty much everyone spends at least a few minutes of their day watching videos. In fact, 81% of Americans use YouTube and it is the second most used social media platform in the world. The potential to reach such a huge audience is just one reason to invest more in law firm video marketing this […]

When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm.  What is a Digital Marketing Strategy? A digital marketing strategy involves planning to establish an online presence through digital channels like organic search, social […]

Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your biggest marketing tool.  According to research, 75% of your website’s credibility is related to its […]

High-quality content isn’t the only thing that matters when it comes to SEO. Inbound links are also a major element of a successful SEO strategy. Many digital marketers treat a linking strategy like an afterthought, when it actually requires a proactive and intentional approach. If you have questions on precisely how to leverage internal linking […]

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates and no clear picture if your firm’s goals are really being achieved. Tracking your online presence and trajectory using KPIs will ensure that […]

Lawyers and law firms are increasingly turning to the online world for lead generation. Luckily, there are many ways to acquire leads quickly and effectively online. The following 15 lead generation tactics can be used by law firms of all sizes and practice areas. The key is to test and modify to make them work […]

Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your firm. In fact, resonance is the most important factor in whether or not your audience will take action.  […]

SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are covering how law firms can manage their marketing goals using the SMART methodology. A Refresher: What are […]

High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify high bounce rates, you can then take steps to increase site engagement and improve site performance by using these law firm website design […]