Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the clicks. With so much traffic at stake, it’s easy to see why making it into Google’s top 10 results is essential. However, that doesn’t mean it’s easy! In the ever-evolving world of search algorithms, it’s important to know the latest tactics. Try these best practices to help rank your law firm website in Google’s top results. 

1. Ensure Your Website is Mobile Responsive

Responsive website design is a key part of user experience, and something search engines look for and respond to. Smartphones receive the highest number of online searches by a significant margin, and having a website that doesn’t respond well will hurt your search efforts. Remember, one of the most important ranking factors is user experience, and ensuring your web pages render correctly is a critical factor for good UX.

2. Improve Page Load Times

A fast-loading website gets a lot more views than one that takes a while. That’s actually a factor Google takes into account for search results. Search engines receive signals when web pages load slowly. Research has shown that improving load times increases conversions and improves search engine rankings. 

3. Have an Intentional Keyword Strategy

The content on your website is for clients and visitors. You need to write high-quality content that resonates with them – and keywords help you to do that. “Intentional keywords” are those that tell you their purpose right off the bat, and they really help with SEO. Part of this strategy is targeting long-tail keywords such as “personal injury attorneys near me”. Research and incorporate long-tail keywords like “copyright lawyer in Philadelphia” for higher quality content that Google prefers. 

4. Optimize for Quick Search Engine Indexing

To really perform well in search and to rank your law firm website in Google’s top 10, there are certain elements that must be present. These items pass important information on to Google so that they can index your site quickly. Include (and optimize) the following: 

    1. Title tag
    2. Heading tags
    3. Meta-descriptions 
    4. Image alt-text

5. Build a Backlink Strategy

Backlinks are an increasingly important part of SEO. Links help Google to understand how popular, authoritative, useful, and relevant a given web page is. Pages that have amassed many backlinks tend to do better in search results. Learn more about creating effective linking strategies here


People perform searches on Google daily – more than 4 billion of them, in fact. With that amount of search taking place, you can see why it’s important to stand out in any way that you can. Your best bet for capturing more attention and more traffic is to make it into the top 10 organic listings of search engine results. Follow these tips, but don’t skip investing in a robust SEO strategy that can help with all facets of your digital marketing. If you’re not sure where to begin, start with our free SEO Audit. You’ll learn which areas you can improve on to generate highly qualified traffic through search.