Category: Digital Marketing

Editor’s note: This open letter from law firm marketing leaders to partners about their frustrations at the firm was published in 2014 and change has been slow in coming. So, we’re republishing it as a clarion call to law firm partners for change.  Many of our clients and friends are Chief Marketing Officers at some of the […]

Marketing departments are stewards of the firm’s online presence – from websites, intranets, and blogs to social media accounts and a slew of communication and cloud-based applications. Here are practices you can implement to keep your digital marketing presence secure. 1. Use strong passwords – “password” and “123456” are among the most popular passwords. We […]

Get new clients for your firm by opening satellite offices using inexpensive virtual office rentals or sublets in shared law office spaces. Kate is a trust and estates lawyer on Long Island and the bulk of her new business comes from referrals that she’s earned by providing great service to her clients. Most of Kate’s […]

Let’s consider a few examples of good and bad behavior when it comes to market segmentation and automation. Imagine you are planning a trip to Japan. You have never been there before and want to find out where you should stay, what sites to visit and where you should eat. If you are like most […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, reduces errors, increases […]

Marketing professionals at companies serving the legal industry face unique challenges — and rewards — every day. We reached out to Kate Hutchinson, Senior Marketing Manager at Complete Discovery Source, Inc., (CDS) to find out how the company employs digital marketing and social media strategies to promote their brand, build relationships, and get clients.  Thanks for agreeing to do the interview, Kate. […]

Evernote for law firms Whether you’re a solo attorney doing your own marketing or the head of a large law firm marketing department, the ideas and activities and follow-ups come fast and furious. You need an application that you can access at your desk and on the go to record ideas as they occur and […]

Law firm digital marketing strategies have evolved significantly during the last year and are being employed by thousands of law firms and lawyers to engage with their target audiences. Savvy law firms and lawyers realize the importance of digital marketing and are using it effectively to generate new business and enhance their thought leadership positions. […]

As we near the end of the year and start thinking about the holidays and winter vacations, I thought it would be valuable to share a list of books on digital marketing that I read this year. In my humble opinion, these books are must reads for marketers looking to revamp or enhance their digital […]

Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing […]

The competition for legal services is at an all-time high. As more lawyers decide to eschew working at large firms and opt instead to open boutiques or hang their own shingle, marketing and business development strategies are increasing in importance. Digital marketing, which is traditionally comprised of search engine optimization, social media, search advertising, social […]

Digital Presence Management Enhances SEO and Helps Clients Find Your Firm Online The number of consumers looking for information online has grown exponentially each year. Consumers now turn to their phones and laptops when trying to find a lawyer who can help them in their time of need. At the same time, the amount of […]